Tag Archives: SEO

The Changing Landscape In Search Engine Marketing

September 17, 2010 – 4:15 am

If you’ve been focusing all your search engine marketing efforts on optimizing your site for organic search, you may be in for a rude awakening. (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising | Also tagged , | Leave a Comment

5 Key Considerations When Prioritizing Keywords

April 14, 2010 – 4:15 am

At last month’s NEMOA conference, I attended an excellent workshop led by Michael Biggs of Website Publicity. In it, he outlined 5 important considerations to help you sort out which keywords will bring the biggest bang for the buck: (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising | Also tagged , | Leave a Comment

Try This Free “Website Grader” Tool

December 14, 2009 – 4:15 am

As I was settling down to write this post, a friend happened to email about a free tool she’d learned about for measuring the marketing effectiveness of your website. You simply enter your website URL and it returns a report that includes these sections: (Click on the headline for more…)

By Val Gosset | Posted in Ecommerce, Marketing, Website design | Also tagged | Leave a Comment

A Case Study of Search Marketing Changes

September 28, 2009 – 4:15 am

Last Wednesday’s blog post discussed the fact that the rise of blended search – which delivers images, video, blog posts, news and other results in addition to traditional web pages — has intensified competition for page one search results. A case in point (click on the headline for more…)

By Val Gosset | Posted in Blogs, Marketing, Online marketing | Also tagged , , | Leave a Comment

Search Keeps Changing

September 23, 2009 – 4:15 am

It’s been more than two years since Google introduced universal search (also known as blended search), delivering results from a combination of sources – including video, images, blogs, news, maps, books and websites. (Click on the headline for more…)

By Val Gosset | Posted in Blogs, Marketing, Online marketing, Video | Also tagged , , | Comments (1)
Follow

Get every new post delivered to your Inbox.