Tag Archives: search engine optimization

The Changing Landscape In Search Engine Marketing

If you’ve been focusing all your search engine marketing efforts on optimizing your site for organic search, you may be in for a rude awakening. (Click on the headline for more…)

Identifying Keywords That Signal Shopping Behavior

When it comes to building a keyword list, it helps to pay attention to wording nuances that suggest whether or not a searcher is in buying mode. Conventional wisdom says that people start a very broad search term, such as tomato plants and then get progressively more specific as they get closer to buying, first with […]

Try This Free “Website Grader” Tool

As I was settling down to write this post, a friend happened to email about a free tool she’d learned about for measuring the marketing effectiveness of your website. You simply enter your website URL and it returns a report that includes these sections: (Click on the headline for more…)

Search Keeps Changing

It’s been more than two years since Google introduced universal search (also known as blended search), delivering results from a combination of sources – including video, images, blogs, news, maps, books and websites. (Click on the headline for more…)

Explore These Free Search Engine Optimization Tools

Anyone who owns a web site or develops them needs to know the basic principles of search engine optimization. A very good place to start is (click on headlione for more…)

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