Tag Archives: paid search

3 Simple Secrets to Refining Your Keyword List, Part 3

May 2, 2012 – 4:15 am

Our last two blog posts discussed an often-overlooked but extremely effective method of doing keyword research, plus another for refining keyword lists you’re bidding on. Today, here’s one more tool for developing a strong keyword list: As with our last tip, start by choosing any keyword in your Google AdWords account, and go to the […]

By Val Gosset | Posted in Pay-per-click advertising | Also tagged , , | Leave a Comment

3 Simple Secrets to Refining Your Keyword List, Part 2

April 27, 2012 – 4:15 am

In our last post, we discussed a little secret for researching keywords easily and inexpensively. Today, here’s another tip for developing a strong keyword list: (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising | Also tagged , | Leave a Comment

An Inexpensive Way To Test

March 9, 2012 – 4:15 am

Our last post discussed how to avoid common mistakes in testing. Today, here’s a suggestion for doing some valuable testing on the cheap: (Click on the headline for more…)

By Val Gosset | Posted in Direct response advertising, Pay-per-click advertising | Also tagged | Leave a Comment

How does Bing’s paid search stack up against Google AdWords?

September 2, 2011 – 4:15 am

Google may still account for most online searches, but don’t overlook Bing if you want to maximize results from your paid search program. According to a recent survey… (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising | Also tagged , , | Leave a Comment

Quick and Easy Competitive Research

July 15, 2011 – 4:15 am

Here’s a source for some quick, helpful competitive research – much of it free: (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising, Resources | Also tagged | Leave a Comment

Easier Split-Testing On Google AdWords

April 5, 2011 – 4:15 am

AdWords advertisers have long been able to split-test two or more ads against each other. Split-testing other variables — like bid amounts, match types and keyword variations — hasn’t been as easy … (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising | Also tagged , | Leave a Comment

Broad Match as a Research Tool

February 25, 2011 – 4:15 am

Keyword research tools are a logical starting point for determining the best search terms to bid on for your paid search campaign. But here’s another method that can turn up keywords you – or that research tool – may never have thought of. (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising | Also tagged | Leave a Comment

Paid Search Conversions On The Rise

May 19, 2010 – 4:15 am

Despite strong competition among pay-per-click advertisers, conversion rates appear to be on the rise. In a recent survey by Internet Retailer magazine, 55% of catalogers using paid search reported that conversion rates had increased in the last year. One contributing factor is undoubtedly (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising | Leave a Comment

Frequently Overlooked Pitfalls of Pay-Per-Click Advertising

October 1, 2008 – 4:15 am

A prospective client recently asked me why they should use us to manage their pay-per-click (PPC) advertising program, rather than have a college student do it. “After all,” they said, “It seems so easy.”

Technically speaking, it is easy to do pay-per-click advertising….badly. Best case, you won’t know how much money you’re leaving on the table because of what you don’t know. Worst case, you could lose thousands of dollars almost overnight because proper controls weren’t in place. Most likely case, you’ll give up and decide that PPC advertising doesn’t work without giving it a fair shot because you just didn’t understand how to do it right.

That’s where the judgment and experience we bring to the table comes into play. Some of the ways we help include: (click the headline for more)

By Val Gosset | Posted in Online marketing | Also tagged | Leave a Comment
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