Tag Archives: niche marketers

Strategies Niche Marketers Use To Compete With Mass Merchants

One article in particular caught my eye in this month’s Internet Retailer magazine: By expertly tending their narrow online niches, specialty retailers fend off the mass merchants. Sound like a familiar concern?

It’s always interesting to see what our industry can learn from merchants in non-gardening categories. The Internet Retailer article offered a couple informative examples. (Click on the headline for more…)

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