Tag Archives: media

New Study Compares the Efficacy of Various Lead Generation Media

June 1, 2011 – 4:15 am

Marketing software company Hubspot conducted an interesting study earlier this year, comparing the effectiveness of a wide variety of lead-generation methods, including blogs, direct mail, paid search, SEO, social media, telemarketing and trade shows. The study yielded some revealing findings, among them: (Click on the headline for more…)

By Val Gosset | Posted in Blogs, Facebook, Marketing, Social media | Also tagged | Leave a Comment

Keeping Up With New Technology

March 1, 2010 – 4:15 am

If it feels like the world is speeding up, that’s because it is. I just came across the following statistics on how many years it took each of the following to reach 50 million users: (Click on the headline for more…)

By Val Gosset | Posted in Marketing | Also tagged | Leave a Comment

Paid Search Pulls Through in a Recession

August 31, 2009 – 4:15 am

Internet Retailer recently surveyed a wide spectrum of marketers on the performance of various types of marketing since the recession hit last year. Interestingly, 42% of companies surveyed reported that paid search outperformed other forms of marketing, while 36% said it was on a par with others. One possible reason why: (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising | Leave a Comment
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