Tag Archives: design

How to Provide Feedback on Copy and Design

April 19, 2011 – 4:15 am

When you have to give feedback on copy and design, what approach gets the best results? A fairly common, and not terribly helpful method, (Click on the headline for more…)

By Val Gosset | Posted in Copywriting | Also tagged | Leave a Comment

What Your Art Director Needs To Know

April 15, 2011 – 4:15 am

Our last blog post discussed how to give good direction to your copywriter. In the same vein, here’s the information you need to share with your art director in order to get the best work from them: 1. Your Goals. It’s fairly common for graphic artists to present designs that look colorful and eye-catching, but [...]

By Val Gosset | Posted in Advertising | Also tagged | Leave a Comment

What’s the Most Readable Typeface?

November 13, 2009 – 4:15 am

Anyone involved with designing printed matter, websites and emails knows that not only does each typeface have its own personality, but some are more readable than others. Conventional wisdom (click on the headline for more…)

By Val Gosset | Posted in Advertising | Also tagged , | Comments (1)
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