Tag Archives: customer reviews

A Simple Request That Can Boost Your Sales

March 22, 2011 – 4:15 am

I’ve always disliked shopping in retail stores, and consequently, I’m a cataloger’s dream. I save every catalog I get, filed alphabetically in one of several portable bins I keep expressly for that purpose. With all the catalog shopping I do, I’m flabbergasted that I’m almost never asked for one of the most important things a cataloger can ask for: (Click on the headline for more…)

By Val Gosset | Posted in Uncategorized | Also tagged | Leave a Comment

Encouraging Customer Feedback on Garden Watchdog

October 29, 2010 – 4:15 am

A reader recently asked if I could recommend any appropriate way of inviting customers to post their feedback on Garden Watchdog. My suggestion was to compose a message along these lines: (Click on the headline for more…)

By Val Gosset | Posted in Ecommerce, Social media | Also tagged , | Leave a Comment

Three Important Changes in Customer Reviews

August 13, 2010 – 4:15 am

Customer ratings and reviews have long been a part of the buying process for many consumers. Three recent changes indicate that their influence is growing considerably: (Click on the headline for more…)

By Val Gosset | Posted in Uncategorized | Leave a Comment

How to Prioritize Your Social Media Marketing

February 10, 2010 – 4:15 am

It’s no secret that social media is here to stay. Many, if not most, companies are grappling with how to incorporate it into their marketing strategy. I’m frequently asked for my thoughts on prioritizing various social media avenues. And while there’s no “one size fits all” answer, here are my general thoughts on the subject. (Click on the headline for more…)

By Val Gosset | Posted in Blogs, Marketing goals, Social media, Video | Also tagged , | Leave a Comment

Need an Affordable, Robust Customer Review System?

October 7, 2009 – 4:15 am

Here’s good news for small businesses looking for affordable customer review software with some powerful bells and whistles. (Click on the headline for more…)

By Val Gosset | Posted in Marketing | Leave a Comment

A Great Example of a Customer Review System

December 1, 2008 – 4:15 am

If you don’t already allow – or rather, invite — customer reviews on your web site, drop everything and get to work. Reviews are arguably the single easiest means of significantly boosting your conversion rate. I’ve heard one garden company owner call them “transformative” and I couldn’t agree more.

While you’re at it, there are a number of ways to beef up a review system to make it even more useful. For a terrific example, take a look… (Click headline for more…)

By Val Gosset | Posted in Online marketing, Social media | Also tagged | Leave a Comment

How to Handle Negative Customer Reviews

November 17, 2008 – 4:15 am

Our last blog post discussed the positive side of negative product reviews. Not only can negative reviews provide valuable feedback, but your response can have a beneficial effect on your business. Here are a few pointers:

By Val Gosset | Posted in Online marketing | Also tagged | Leave a Comment

The Positive Side of Negative Product Reviews

November 14, 2008 – 4:15 am

Nearly every company that adds customer product reviews to their web site discovers that reviews revolutionize their business by dramatically boosting conversions and reducing refunds.

Companies that have not yet added a product review feature often cite fear of poor reviews as a concern. If that includes you, stop worrying and get moving. Here’s why: (click on headline for more…)

By Val Gosset | Posted in Online marketing | Also tagged | Comments (1)
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