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	<title>Let's Grow Blog</title>
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	<link>http://letsgrowblog.com</link>
	<description>Just another WordPress.com weblog</description>
	<pubDate>Mon, 17 Nov 2008 08:15:21 +0000</pubDate>
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		<title>How to Handle Negative Customer Reviews</title>
		<link>http://letsgrowblog.com/2008/11/17/how-to-handle-negative-customer-reviews/</link>
		<comments>http://letsgrowblog.com/2008/11/17/how-to-handle-negative-customer-reviews/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 08:15:21 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
		
		<category><![CDATA[Online marketing]]></category>

		<category><![CDATA[customer reviews]]></category>

		<category><![CDATA[product reviews]]></category>

		<guid isPermaLink="false">http://letsgrow.wordpress.com/?p=555</guid>
		<description><![CDATA[Our last blog post discussed the positive side of negative product reviews. Not only can negative reviews provide valuable feedback, but your response can have a beneficial effect on your business. Here are a few pointers:

]]></description>
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		<item>
		<title>The Positive Side of Negative Product Reviews</title>
		<link>http://letsgrowblog.com/2008/11/14/the-positive-side-of-negative-product-reviews/</link>
		<comments>http://letsgrowblog.com/2008/11/14/the-positive-side-of-negative-product-reviews/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 08:15:32 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
		
		<category><![CDATA[Online marketing]]></category>

		<category><![CDATA[customer reviews]]></category>

		<category><![CDATA[product reviews]]></category>

		<guid isPermaLink="false">http://letsgrow.wordpress.com/?p=544</guid>
		<description><![CDATA[Nearly every company that adds customer product reviews to their web site discovers that reviews revolutionize their business by dramatically boosting conversions and reducing refunds.

Companies that have not yet added a product review feature often cite fear of poor reviews as a concern. If that includes you, stop worrying and get moving. Here’s why: (click on headline for more...)

]]></description>
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		<item>
		<title>Do You Make These Mistakes With Your Email Marketing?</title>
		<link>http://letsgrowblog.com/2008/11/12/do-you-make-these-mistakes-with-your-email-marketing/</link>
		<comments>http://letsgrowblog.com/2008/11/12/do-you-make-these-mistakes-with-your-email-marketing/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 08:15:23 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
		
		<category><![CDATA[Email marketing]]></category>

		<guid isPermaLink="false">http://letsgrow.wordpress.com/?p=539</guid>
		<description><![CDATA[I cringe when I get emails like the one I received this morning. It started out promising: the “from” line came from a well respected gardening company (I’ll call them “Company X) with a terrific product line. But from there, it went straight downhill. (Click the headline for more...)

]]></description>
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		<item>
		<title>Mailorder Gardening Associaiton Conference Preview</title>
		<link>http://letsgrowblog.com/2008/11/10/mailorder-gardening-associaiton-conference-preview/</link>
		<comments>http://letsgrowblog.com/2008/11/10/mailorder-gardening-associaiton-conference-preview/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 08:15:19 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[Mailorder Gardening Association]]></category>

		<guid isPermaLink="false">http://letsgrow.wordpress.com/?p=526</guid>
		<description><![CDATA[The conference brochure for the Mailorder Gardening Association (MGA) Winter 2009 conference, January 5 to 7 in Baltimore, just arrived and it’s chock full of excellent reasons to attend: (Click on headline for more...)

]]></description>
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		<item>
		<title>An Alternative to Expensive Video Production</title>
		<link>http://letsgrowblog.com/2008/11/07/an-alternative-to-expensive-video-production/</link>
		<comments>http://letsgrowblog.com/2008/11/07/an-alternative-to-expensive-video-production/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 08:15:36 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
		
		<category><![CDATA[Online marketing]]></category>

		<category><![CDATA[online video]]></category>

		<guid isPermaLink="false">http://letsgrow.wordpress.com/?p=516</guid>
		<description><![CDATA[According to a recent survey for Internet Retailer, only 36.4% of merchants currently use online videos to demonstrate product or educate their customers. That’s about to change fast: 53.3% have plans to include videos on their web sites in the next 12 months. (Click headline for more...)

]]></description>
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		<title>Tips on Prioritizing Your Marketing Goals</title>
		<link>http://letsgrowblog.com/2008/11/05/tips-on-prioritizing-your-marketing-goals/</link>
		<comments>http://letsgrowblog.com/2008/11/05/tips-on-prioritizing-your-marketing-goals/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 08:15:39 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Marketing goals]]></category>

		<guid isPermaLink="false">http://letsgrow.wordpress.com/?p=506</guid>
		<description><![CDATA[When I ask clients about their marketing goals for next year, I’m usually told, “Make more money.” Sometimes they may have a particular revenue goal in mind, but few are more specific than that.

There are only two ways to make more money:

(click on headline for more...)]]></description>
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		<item>
		<title>SQUINCH Your Web Site for Higher Profits</title>
		<link>http://letsgrowblog.com/2008/11/03/squinch-your-web-site-for-higher-profits/</link>
		<comments>http://letsgrowblog.com/2008/11/03/squinch-your-web-site-for-higher-profits/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 08:15:23 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
		
		<category><![CDATA[Catalogs]]></category>

		<category><![CDATA[Online marketing]]></category>

		<category><![CDATA[Website design]]></category>

		<category><![CDATA[square inch analysis]]></category>

		<guid isPermaLink="false">http://letsgrow.wordpress.com/?p=494</guid>
		<description><![CDATA[Most catalogers are familiar with square inch analysis, commonly referred to as SQUINCH. Calculating the percentage of space each product occupies on the catalog page and comparing it to the percentage of sales generated provides many marketing insights. For instance, SQUINCH analysis points to:

(click headline for more...)]]></description>
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		</item>
		<item>
		<title>Will Blogging Revolutionize Business?</title>
		<link>http://letsgrowblog.com/2008/10/31/will-blogging-revolutionzie-business/</link>
		<comments>http://letsgrowblog.com/2008/10/31/will-blogging-revolutionzie-business/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 08:15:26 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
		
		<category><![CDATA[Blogs]]></category>

		<category><![CDATA[Social media]]></category>

		<category><![CDATA[naked conversations]]></category>

		<category><![CDATA[robert scoble]]></category>

		<category><![CDATA[shel israel]]></category>

		<guid isPermaLink="false">http://letsgrow.wordpress.com/?p=469</guid>
		<description><![CDATA[One last thought from the book on business blogging that I’ve mentioned before, Naked Conversations. From authors Robert Scoble and Shel Israel, thoughts on whether blogging is a revolutionary phenomenon for businesses: (Click headline for more...)
]]></description>
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		</item>
		<item>
		<title>An Easy Way to Help Entrepreneurs Reach Their Goals</title>
		<link>http://letsgrowblog.com/2008/10/29/an-easy-way-to-help-entrepreneurs-reach-their-goals/</link>
		<comments>http://letsgrowblog.com/2008/10/29/an-easy-way-to-help-entrepreneurs-reach-their-goals/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 08:15:50 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[mastermind groups]]></category>

		<category><![CDATA[Napoleon Hill]]></category>

		<category><![CDATA[Think and Grow Rich]]></category>

		<guid isPermaLink="false">http://letsgrow.wordpress.com/?p=488</guid>
		<description><![CDATA[Being an entrepreneur can be a lonely business. Small business owners need to know a lot about many things – not just producing their product, but marketing, advertising, bookkeeping, financing, customer service, fulfillment, and more. It helps to bounce ideas off other entrepreneurs who have some understanding of your business, but few business owners have that luxury. (Click headline for more...)

]]></description>
		<wfw:commentRss>http://letsgrowblog.com/2008/10/29/an-easy-way-to-help-entrepreneurs-reach-their-goals/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Can You Co-Venture?</title>
		<link>http://letsgrowblog.com/2008/10/27/can-you-co-venture/</link>
		<comments>http://letsgrowblog.com/2008/10/27/can-you-co-venture/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 08:15:32 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[co-ventures]]></category>

		<category><![CDATA[eBags]]></category>

		<category><![CDATA[joint venture]]></category>

		<category><![CDATA[Peter Cobb]]></category>

		<guid isPermaLink="false">http://letsgrow.wordpress.com/?p=481</guid>
		<description><![CDATA[The October 2008 issue of Catalog Success carried an interesting profile of Peter Cobb, the founder of eBags. (If you’re not familiar with eBags, have a look – it’s an impressive website selling 36,000 handbags, totebags, briefcases, backpacks and more.)

Four years ago, eBags tried expanding into the shoe business, only to find that it took them too far afield from their core competency. After selling the shoe portion of the business, they recognized that they could still take advantage of a synergy with that industry. They teamed up with Shoes.com to produce a joint catalog. Half the book offers eBags products, the other half offers Shoes.com merchandise. Customers of eBags receive a catalog with eBags on the front, Shoes.com on the back. For Shoes.com customers, the covers are reversed. A remarkably clever idea, I thought!

The idea reminded me of Kip Creel’s suggestion mentioned in our July 23 blog post for online nurseries to team up with garden centers.

What companies does your business have a synergy with? Is co-venturing a way to cut your costs and expand your business?
]]></description>
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