Category Archives: Video

A Dramatic Example of How the World of Marketing is Changing

February 11, 2011 – 4:15 am

Perhaps the best presentation at the recent Direct Gardening Association conference was that given by Brad Schwarzenbach of Tippingpoint Labs on Discovering the New Web World and Leveraging It to Better Your Business. One of the many practical points Schwarzenbach made was on how the most effective methods of reaching your audience are shifting. (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Blogs, Marketing, Social media, YouTube | Comments (2)

Building Website Traffic With YouTube Bloggers

January 14, 2011 – 4:15 am

BeautyChoice.com, an Internet Retailer Hot 100 Retail Website for 2011, has found a creative way to build their web traffic. Starting a couple years ago, BeautyChoice.com sought out young women makeup artists and hair stylists who had already gained a following on YouTube. BeautyChoice.com contracted with 20 of them to create two to four videos [...]

By Val Gosset | Also posted in Ecommerce, Marketing, Online marketing, Social media, YouTube | Tagged , | Leave a Comment

An Elegant Example of Customer-Generated Content

July 28, 2010 – 4:15 am

Our last post talked about the how’s and why’s of obtaining and using customer-generated photos. But why stop there?

For a superb example of one company’s use of customer-generated content, have a look at (Click on the headline for more…)

By Val Gosset | Also posted in Website design | Tagged , | Leave a Comment

What’s Ahead For Online Marketing?

July 19, 2010 – 4:15 am

While catching up on trade reading, a comment in the Publisher’s Letter of Internet Retailer magazine caught my eye. While describing the new Internet Retailer website, publisher Jack Love noted that “Soon we’ll be presenting video of interviews with industry experts that we record in a studio just completed in our new corporate office. Video [...]

By Val Gosset | Also posted in Events, Online marketing | Comments (4)

A YouTube Small Business Success Story

July 2, 2010 – 4:15 am

Always on the lookout for interesting uses of social media, I stumbled upon an interesting story in Google’s blog. A recent post featured a case history of how Dynomighty Design – an innovative young company that markets unique jewelry, wallets, and more – shot to success thanks to a YouTube 96-second video in which not a word is spoken.

Not only is their use of YouTube interesting, but it’s worth noting (Click on the headline for more…)

By Val Gosset | Also posted in Social media, YouTube | Leave a Comment

Helpful Video Editing Tools

June 30, 2010 – 4:15 am

If you upload videos to YouTube, or are thinking about it, here’s a neat free tool that will make your work a little easier. (Click on the headline for more…)

By Val Gosset | Also posted in YouTube | Leave a Comment

What Will Google Come Up with Next?

June 9, 2010 – 4:15 am

If you sometimes wonder, like I do, what Google will come up with next, here’s one way to find out: Visit their YouTube TestTube, where engineers and developers beta test new features in development. That’s where I discovered YouTube Video Editor, which I blogged about recently. Other ideas currently in test include: • Video Annotations, [...]

By Val Gosset | Also posted in Resources, YouTube | Comments (2)

What Will Google Come Up With Next?

June 9, 2010 – 4:15 am

If you sometimes wonder, like I do, what Google will come up with next, here’s one way to find out: (Click on the headline for more…)

By Val Gosset | Also posted in Online marketing, Resources | Leave a Comment

How to Encourage More Product Video Views

April 26, 2010 – 4:15 am

I just read an interesting statistic in this month’s issue of Internet Retailer. According to one etailer that uses video, OnlineGolf.com, people who view online product videos are 85% more likely to buy than those who don’t. OnlineGolf.com encourages more people to watch their videos by… (Click on the headline for more…)

By Val Gosset | Comments (2)

Generating Traffic From YouTube: A Different Approach

March 31, 2010 – 4:15 am

This month’s issue of Internet Retailer reported on a different way to tap into the marketing potential of YouTube. Instead of starting their own YouTube channel and building traffic over time, online merchant BeautyChoice.com wanted to jumpstart the process. (Click on the headline for more…)

By Val Gosset | Also posted in Social media, YouTube | Leave a Comment
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