Category Archives: Uncategorized

Welcome, Dorothy Biddle Service!

November 4, 2009 – 4:15 am

We’re pleased to welcome Dorothy Biddle Service as a new client. A third-generation family-owned business, Dorothy Biddle offers more than 300 useful and unusual products for flower arranging, gardening and houseplant enthusiasts. We’re looking forward to helping them grow!

By Val Gosset | Leave a Comment

Should You Aim For the #1 Paid Search Position?

September 11, 2009 – 4:15 am

No one questions the fact that an ad in the #1 position in paid search gets more clicks than its competitors. But think twice before you go all out to get there. (Click on the headline for more…)

By Val Gosset | Also posted in Pay-per-click advertising | Leave a Comment

Does Your Customer Service Email Response Time Measure Up?

September 9, 2009 – 4:15 am

A few weeks ago, I reported on the many missed income opportunities uncovered by the Mailorder Gardening Association’s recent Secret Shopper Survey. Following on the heels of that, I guess I shouldn’t be surprised by the dismal results from Forrester Research’s survey of response times to customer service emails. (Click on the headline for more…)

By Val Gosset | Tagged | Comments (2)

Keep an Eye on Your 12-Month Buyer Count

August 28, 2009 – 4:15 am

When planning marketing and circulation strategies, one of my first questions is the size of a company’s 12-month buyer file. I’m always surprised at how frequently company owners don’t know this critical piece of information. In addition, it’s important to know (Click on the headline for more…)

By Val Gosset | Leave a Comment

Weeding Out the Bargain Hunters

August 24, 2009 – 4:15 am

I just came across an interesting method for weeding out bargain hunters who reach your web site through paid search. (Click on the headline for more…)

By Val Gosset | Also posted in Pay-per-click advertising | Leave a Comment

Tips for Creating More Useful Financial Reports

July 27, 2009 – 4:15 am

At this month’s Mailorder Gardening Association conference, Al Bessin of Lenser gave an excellent presentation entitled Managing Your Way to Higher Profits: How to Turn Financial Reporting into a Useful Tool for Managers. He made a potentially deadly dry topic both interesting and actionable.

Al suggested creating a separate management P&L, reorganized to make it more useful. Among his suggestions: (Click on the headline for more…)

By Val Gosset | Tagged | Leave a Comment

Make Your Packing Slips User-Friendly

July 24, 2009 – 4:15 am

As part of the Secret Shopper Survey that Tom Beddows of THB Direct recently performed for the Mailorder Gardening Association, he focused on packing slips. Among his findings: (Click on the headline for more…)

By Val Gosset | Tagged , | Comments (1)

Welcome, Oakes Daylilies!

June 19, 2009 – 4:15 am

We’re pleased to welcome Oakes Daylilies of Corryton, TN as a new client. Long a Garden Watchdog Top 30 company, Oakes has built a reputation for large, vigorous plants and superb customer service. With over 400 varieties of daylilies to choose from, Oakes serves both the backyard hobbyist and avid collector. We’re looking forward to helping them grow!

By Val Gosset | Leave a Comment

Email Marketing Laws and Guidelines

May 29, 2009 – 4:15 am

I frequently get questions about what is and isn’t allowed in advertising emails. The first part of the answer… (Click on the headline for more…)

By Val Gosset | Also posted in Email marketing | Tagged | Leave a Comment

Welcome, Rugged Country Plants!

April 6, 2009 – 4:15 am

We’re pleased to welcome Rugged Country Plants as a new client. Rugged Country specializes in native plants that thrive in the tough, dry conditions of the Intermountain West, between the Cascades and the Rockies. Have a look at their new website at www.RuggedCountryPlants.com.

We’re looking forward to helping them grow!

By Val Gosset | Leave a Comment
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