Category Archives: Uncategorized

Bluestone Perennials Gets High Marks For Environmental Friendliness

September 29, 2010 – 4:15 am

I received an order from Bluestone Perennials yesterday, and one of their package inserts in particular caught my eye. It addressed the question of recycling and sustainability not one, not two, but five different ways: (Click on the headline for more…)

By Val Gosset | Tagged , | Comments (1)

Should You Diversify Your Product Line?

September 24, 2010 – 4:15 am

The August 2010 issue of Garden Center magazine noted that garden centers have been adding new product categories as a way to hold onto the growing number of younger buyers that have started frequenting garden centers.

For instance,… (Click on the headline for more…)

By Val Gosset | Tagged | Leave a Comment

Three Important Changes in Customer Reviews

August 13, 2010 – 4:15 am

Customer ratings and reviews have long been a part of the buying process for many consumers. Three recent changes indicate that their influence is growing considerably: (Click on the headline for more…)

By Val Gosset | Tagged | Leave a Comment

Overcoming Procrastination

August 6, 2010 – 4:15 am

We entrepreneurs typically wear a lot of hats. Along with spending time doing work we love comes the things we must do, but would prefer not to … a recipe for procrastination. When I find myself procrastinating on an important project, one of three things tends to get me moving: (Click on the headline for more…)

By Val Gosset | Leave a Comment

Technology Gone Awry

July 9, 2010 – 4:15 am

Last week, before leaving for a long weekend in Maine, I wrote blog posts to carry the schedule through the end of this week. I don’t know what happened, but they weren’t deployed as I intended. In case you missed any, here are the links: (Click on the headline for more…)

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Welcome, High Country Gardens!

April 9, 2010 – 4:15 am

We’re pleased to welcome High Country Gardens of Santa Fe, NM as a new client. High Country Gardens specializes in plants for the waterwise garden, which they sell through their award-winning catalog. A Garden Watchdog Top 30 company, they help customers nationwide create colorful gardens while preserving precious water resources. We’re looking forward to helping them grow!

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Welcome, Anamese Garden and Home!

November 18, 2009 – 4:15 am

We’re pleased to welcome Anamese Garden & Home as a new client. Anamese wholesales extraordinarily beautiful glazed and unglazed pots to garden centers, landscapers, and commercial establishments. They excel at both quick shipping and knowledgeable customer service. We’re looking forward to helping them grow!

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Tips for Increasing Typeface Readability

November 16, 2009 – 4:15 am

After I published my last blog post on readability issues with certain typefaces, a client emailed to remind me that there are many other ways to render type unreadable. Among the things to watch out for are: (Click on the headline for more…)

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Welcome, Dorothy Biddle Service!

November 4, 2009 – 4:15 am

We’re pleased to welcome Dorothy Biddle Service as a new client. A third-generation family-owned business, Dorothy Biddle offers more than 300 useful and unusual products for flower arranging, gardening and houseplant enthusiasts. We’re looking forward to helping them grow!

By Val Gosset | Leave a Comment

Should You Aim For the #1 Paid Search Position?

September 11, 2009 – 4:15 am

No one questions the fact that an ad in the #1 position in paid search gets more clicks than its competitors. But think twice before you go all out to get there. (Click on the headline for more…)

By Val Gosset | Also posted in Pay-per-click advertising | Leave a Comment
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