We’re pleased to welcome Oakes Daylilies of Corryton, TN as a new client. Long a Garden Watchdog Top 30 company, Oakes has built a reputation for large, vigorous plants and superb customer service. With over 400 varieties of daylilies to choose from, Oakes serves both the backyard hobbyist and avid collector. We’re looking forward to helping them grow!
I frequently get questions about what is and isn’t allowed in advertising emails. The first part of the answer… (Click on the headline for more…)
We’re pleased to welcome Rugged Country Plants as a new client. Rugged Country specializes in native plants that thrive in the tough, dry conditions of the Intermountain West, between the Cascades and the Rockies. Have a look at their new website at www.RuggedCountryPlants.com.
We’re looking forward to helping them grow!
Every good direct marketer knows that a blind headline – one that elicits a “Huh?” reaction – kills sales. It may attract attention, as proponents suggest, but not the kind that makes the cash register ring.
I recently learned of one situation in which the “huh” factor works in your favor. (Click on the headline for more…)
In a recent blog post, we talked about the increasing popularity of alternate payment options like Bill Me Later and eBillMe. There’s growing evidence that such payment options are more important than ever.
A December survey by Synergistics Research Corp. shows that one in six consumers had been denied credit in the previous three months. More buyers who have credit available are simply choosing not to use it.
Studies show that offering multiple payment options pay off. One survey by CyberSource Corp. showed that consumers complete purchases 14% more often when a retailer offers three or more types of payment instead of one or two. Is it time for you to look into alternative payment systems?
Brand marketing consultant Andrea Syverson of IER Partners introduced an interesting merchandising aid at the last Mailorder Gardening Association conference. Here’s her suggestion for helping companies identify and build on their strongest product categories. (Click on headline for more…)
Ok, it’s Christmas Eve and no one is paying much attention to business anyway. So I thought I’d post a link to a fabulously innovative and funny ad that has absolutely nothing to do with gardening or catalogs…but does illustrate how one clever company is leveraging the power of the Internet. (Click on headline for more…)
Tomorrow is Thanksgiving, a time for gratitude. Not only does gratitude serve us all best personally, but it’s good business practice, too. (Click headline for more…)
We’re pleased to welcome The Tasteful Garden as a new client. If you’re a lover of homegrown tomatoes – and who isn’t – be sure to check them out. They offer 49 varieties of tomato plants, all organic, and many of them heirloom. In addition, their products include a great selection of herbs, peppers, cucumbers, and other popular vegetables – everything for the kitchen gardener who appreciates having variety without the need to grow from seed.
Their web site includes lots of customer reviews, plus their own rating system indicating which varieties are easiest to grow. And oh, the photography – I get hungry every time I go to their web site!
Being an entrepreneur can be a lonely business. Small business owners need to know a lot about many things – not just producing their product, but marketing, advertising, bookkeeping, financing, customer service, fulfillment, and more. It helps to bounce ideas off other entrepreneurs who have some understanding of your business, but few business owners have that luxury. (Click headline for more…)
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