Category Archives: Uncategorized

Welcome, White Flower Farm!

March 13, 2012 – 4:15 am

We’re pleased to welcome White Flower Farm (www.WhiteFlowerFarm.com) as a new client. Since their inception in 1950, White Flower Farm has built a widespread reputation as the go-to source for unusual plants. If you ever find yourself in the Litchfield Hills of Connecticut during spring, summer or fall, their display gardens are a delight.  We’re looking [...]

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Welcome, Paradise Garden!

February 17, 2012 – 4:15 am

We’re pleased to welcome Paradise Garden of Corryton, TN as a new client. Paradise Garden offers exceptionally large, healthy plants via their comprehensive website. They place special emphasis on new and hard-to-find clematis, daylilies, hosta, iris, peonies, ornamental grasses, perennials, bulbs and ornamental shrubs. We’re looking forward to helping them grow!

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Welcome, WamBam Fence!

January 10, 2012 – 4:15 am

We’re pleased to welcome WamBam Fence of Cornelius, NC as a new client. Their clever digless fence system, available in both vinyl and aluminum, provides an affordable solution for pool and yard fencing. With free shipping, superb customer service, flexible design options, and professional quality fencing, they offer a remarkable combination of advantages. We’re looking [...]

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Strategies Niche Marketers Use To Compete With Mass Merchants

April 22, 2011 – 4:15 am

One article in particular caught my eye in this month’s Internet Retailer magazine: By expertly tending their narrow online niches, specialty retailers fend off the mass merchants. Sound like a familiar concern?

It’s always interesting to see what our industry can learn from merchants in non-gardening categories. The Internet Retailer article offered a couple informative examples. (Click on the headline for more…)

By Val Gosset | Also posted in Marketing | Tagged | Leave a Comment

A Simple Request That Can Boost Your Sales

March 22, 2011 – 4:15 am

I’ve always disliked shopping in retail stores, and consequently, I’m a cataloger’s dream. I save every catalog I get, filed alphabetically in one of several portable bins I keep expressly for that purpose. With all the catalog shopping I do, I’m flabbergasted that I’m almost never asked for one of the most important things a cataloger can ask for: (Click on the headline for more…)

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A Simple Way to Reduce Your Return Rate Significantly

March 4, 2011 – 4:15 am

Here’s a tip gleaned from the recent webinar a on 40 Tips to Improve Margin & Profitability sponsored by the Direct Gardening Association. Presenter George Mollo of GJM Associates pointed out that it’s wise to (click on the headline for more…)

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Highlights of Recent Garden Industry Trends

February 15, 2011 – 4:15 am

The recent Direct Gardening Association conference included informative presentations on industry trends by National Gardening Association’s Bruce Butterfield and Garden Writer Association’s Anne Marie Van Nest. Here are just a few of the highlights from recent surveys they conducted: (Click on the headline for more…)

By Val Gosset | Also posted in Garden industry trends | Leave a Comment

Practices That Inadvertently Destroy Customer Trust

February 1, 2011 – 4:15 am

I’ve just returned from the Direct Gardening Association (until recently, the Mailorder Gardening Association) conference, packed with excellent speakers. Among them was Tom Funk — until recently of Timberline Interactive, now of Green Mountain Coffee – speaking on 7 Ways to Make More Money Online. One of the 7 was Earn your customer’s trust. In [...]

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Two Keys to Double-Digit Growth

November 5, 2010 – 4:15 am

I just read a good article in the September issue of Green Profit magazine, called The 1% Reality by Bill McCurry. In it, McCurry dispenses two common sense but often-overlooked pieces of advice on how to grow any business: (Click on the headline for more…)

By Val Gosset | Tagged | Leave a Comment

Survey of Gardening Enthusiasts Just Published

October 22, 2010 – 4:15 am

GreenhouseGrower.com just published an article about an interesting survey that Proven Winners conducted recently. The survey, which generated over 7,000 responses, asked gardeners a variety of questions including (Click on the headline for more…)

By Val Gosset | Tagged , | Comments (2)
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