Category Archives: Uncategorized

Welcome, WamBam Fence!

January 10, 2012 – 4:15 am

We’re pleased to welcome WamBam Fence of Cornelius, NC as a new client. Their clever digless fence system, available in both vinyl and aluminum, provides an affordable solution for pool and yard fencing. With free shipping, superb customer service, flexible design options, and professional quality fencing, they offer a remarkable combination of advantages. We’re looking [...]

By Val Gosset | Leave a Comment

Strategies Niche Marketers Use To Compete With Mass Merchants

April 22, 2011 – 4:15 am

One article in particular caught my eye in this month’s Internet Retailer magazine: By expertly tending their narrow online niches, specialty retailers fend off the mass merchants. Sound like a familiar concern?

It’s always interesting to see what our industry can learn from merchants in non-gardening categories. The Internet Retailer article offered a couple informative examples. (Click on the headline for more…)

By Val Gosset | Also posted in Marketing | Tagged | Leave a Comment

A Simple Request That Can Boost Your Sales

March 22, 2011 – 4:15 am

I’ve always disliked shopping in retail stores, and consequently, I’m a cataloger’s dream. I save every catalog I get, filed alphabetically in one of several portable bins I keep expressly for that purpose. With all the catalog shopping I do, I’m flabbergasted that I’m almost never asked for one of the most important things a cataloger can ask for: (Click on the headline for more…)

By Val Gosset | Tagged , | Leave a Comment

A Simple Way to Reduce Your Return Rate Significantly

March 4, 2011 – 4:15 am

Here’s a tip gleaned from the recent webinar a on 40 Tips to Improve Margin & Profitability sponsored by the Direct Gardening Association. Presenter George Mollo of GJM Associates pointed out that it’s wise to (click on the headline for more…)

By Val Gosset | Leave a Comment

Highlights of Recent Garden Industry Trends

February 15, 2011 – 4:15 am

The recent Direct Gardening Association conference included informative presentations on industry trends by National Gardening Association’s Bruce Butterfield and Garden Writer Association’s Anne Marie Van Nest. Here are just a few of the highlights from recent surveys they conducted: (Click on the headline for more…)

By Val Gosset | Also posted in Garden industry trends | Leave a Comment

Practices That Inadvertently Destroy Customer Trust

February 1, 2011 – 4:15 am

I’ve just returned from the Direct Gardening Association (until recently, the Mailorder Gardening Association) conference, packed with excellent speakers. Among them was Tom Funk — until recently of Timberline Interactive, now of Green Mountain Coffee – speaking on 7 Ways to Make More Money Online. One of the 7 was Earn your customer’s trust. In [...]

By Val Gosset | Tagged | Leave a Comment

Two Keys to Double-Digit Growth

November 5, 2010 – 4:15 am

I just read a good article in the September issue of Green Profit magazine, called The 1% Reality by Bill McCurry. In it, McCurry dispenses two common sense but often-overlooked pieces of advice on how to grow any business: (Click on the headline for more…)

By Val Gosset | Tagged | Leave a Comment

Survey of Gardening Enthusiasts Just Published

October 22, 2010 – 4:15 am

GreenhouseGrower.com just published an article about an interesting survey that Proven Winners conducted recently. The survey, which generated over 7,000 responses, asked gardeners a variety of questions including (Click on the headline for more…)

By Val Gosset | Tagged , | Comments (2)

Decision-Making Advice For Entrepreneurs

October 4, 2010 – 4:15 am

I just came across an interesting blog post by Joseph Stucker, a recent summer intern at Tipping Point Labs, reflecting on what he’d learned during his time there. Being somewhat familiar with Tipping Point Labs’ thought-provoking Chief Strategy Officer Andrew Davis, I was curious.

Stucker leads with an important point that many of us never learn:

By Val Gosset | Tagged | Comments (2)

More Environmentally Friendly Business Practices

October 1, 2010 – 4:15 am

Reducing the environmental impact of shipping products long distance has long been a concern of catalogers and online merchants. Our last blog post lauded the many ways that Bluestone Perennials addresses the issue. Here are more things that our client, Clean Air Gardening, is doing: (Click on the headline for more…)

By Val Gosset | Tagged , , | Leave a Comment
Follow

Get every new post delivered to your Inbox.