August 13, 2010 – 4:15 am
Customer ratings and reviews have long been a part of the buying process for many consumers. Three recent changes indicate that their influence is growing considerably: (Click on the headline for more…)
We entrepreneurs typically wear a lot of hats. Along with spending time doing work we love comes the things we must do, but would prefer not to … a recipe for procrastination. When I find myself procrastinating on an important project, one of three things tends to get me moving: (Click on the headline for more…)
Last week, before leaving for a long weekend in Maine, I wrote blog posts to carry the schedule through the end of this week. I don’t know what happened, but they weren’t deployed as I intended. In case you missed any, here are the links: (Click on the headline for more…)
We’re pleased to welcome High Country Gardens of Santa Fe, NM as a new client. High Country Gardens specializes in plants for the waterwise garden, which they sell through their award-winning catalog. A Garden Watchdog Top 30 company, they help customers nationwide create colorful gardens while preserving precious water resources. We’re looking forward to helping them grow!
November 18, 2009 – 4:15 am
We’re pleased to welcome Anamese Garden & Home as a new client. Anamese wholesales extraordinarily beautiful glazed and unglazed pots to garden centers, landscapers, and commercial establishments. They excel at both quick shipping and knowledgeable customer service. We’re looking forward to helping them grow!
November 16, 2009 – 4:15 am
After I published my last blog post on readability issues with certain typefaces, a client emailed to remind me that there are many other ways to render type unreadable. Among the things to watch out for are: (Click on the headline for more…)
November 4, 2009 – 4:15 am
We’re pleased to welcome Dorothy Biddle Service as a new client. A third-generation family-owned business, Dorothy Biddle offers more than 300 useful and unusual products for flower arranging, gardening and houseplant enthusiasts. We’re looking forward to helping them grow!
September 11, 2009 – 4:15 am
No one questions the fact that an ad in the #1 position in paid search gets more clicks than its competitors. But think twice before you go all out to get there. (Click on the headline for more…)
September 9, 2009 – 4:15 am
A few weeks ago, I reported on the many missed income opportunities uncovered by the Mailorder Gardening Association’s recent Secret Shopper Survey. Following on the heels of that, I guess I shouldn’t be surprised by the dismal results from Forrester Research’s survey of response times to customer service emails. (Click on the headline for more…)
August 28, 2009 – 4:15 am
When planning marketing and circulation strategies, one of my first questions is the size of a company’s 12-month buyer file. I’m always surprised at how frequently company owners don’t know this critical piece of information. In addition, it’s important to know (Click on the headline for more…)
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