The final installment in our series on trade show marketing mistakes is Mistake #6:
No post-show marketing
I’m constantly amazed at the number of companies that spend $10,000 or more on a show, do several – sometimes dozens – of shows per year, and never, ever follow up.
Just as common are (click on the headline for more…)
Here’s Mistake #5 in our series of trade show marketing mistakes:
Poor lead collection.
This usually takes one of two forms. (Click on the headline for more…)
Next in our series on trade show marketing mistakes is Mistake #4:
Poorly designed trade show booths.
Good booth design doesn’t require a huge space or lots of bells and whistles. To be effective, you need to focus on three key elements: (Click on the headline for more…)
Next up in our series of trade show marketing mistakes is Mistake #3: Poorly trained staff.
Face it, trade shows are expensive. Between the cost of exhibiting, your display itself, airfare, hotel, meals and freight, you’re paying a pretty penny. Don’t blow it all by staffing your booth with employees who could be replaced by mannequins. If they’re going to sit in the corner engrossed in a phone call or online, what’s the point?
Most employees don’t want to do a bad job; they just need to be told how to do a good one. (Click on the headline for more…)
Our last blog post discussed one major mistake many companies make when exhibiting at trade shows: not setting specific goals for each show. Another common mistake is not doing any pre-show marketing.
Research indicates that 76% of all trade show attendees know what booths they want to visit before they arrive at a trade show. How can you be sure that yours is among them? Here are a few tips: (Click on the headline for more…)
Of all the marketing methods that companies use, one stands out for the lack of attention it typically receives, despite its high costs: exhibiting at trade shows. Companies of all sizes spend thousands upon thousands of dollars on trade shows, yet rarely is much done to ensure their success.
Over the course of the next few blog posts, I’ll highlight some of the most common mistakes in trade show marketing, and offer suggestions for overcoming them. Here’s mistake #1: (Click on the headline for more…)
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