Social Media Examiner’s third annual Social Media Marketing Industry Report has just been published, and shows some interesting trends. The comprehensive survey of a cross-section of marketers reveals how they’re using social media today, and what they intend to focus on over the coming year.
When respondents were questioned about the benefits of social media marketing, here’s how their answers stacked up: (Click on the headline for more…)
I recently came across an old article (Dec. 2008) about cataloger King Arthur Flour that mentioned a surprising fact: At the time, their largest source of referred traffic to their website, and third largest overall, was from (Click on the headline for more…)
Perhaps the best presentation at the recent Direct Gardening Association conference was that given by Brad Schwarzenbach of Tippingpoint Labs on Discovering the New Web World and Leveraging It to Better Your Business. One of the many practical points Schwarzenbach made was on how the most effective methods of reaching your audience are shifting. (Click on the headline for more…)
Our last blog post discussed the importance of Facebook in launching Garden*Hood, an independent garden center in Atlanta, GA. Indeed, Garden*Hood boasted 400 Facebook fans before the garden center ever opened its doors.
In a recent article in Lawn & Garden Retailer, store manager Kacey Cloues shared some wisdom about how to handle unhappy Facebook posts from customers. (Click on the headline for more…)
For a fascinating story about how a fledgling business is using Facebook to grow their business, read Meeting Face to Face(book) in the January issue of Lawn & Garden Retailer. And when I say a fledgling business using Facebook, I’m not kidding: before Garden*Hood even opened their doors in October 2009, they had 400 Facebook fans! (Click on the headline for more…)
It’s surprising how many companies miss the opportunity to use Facebook to tout their enewsletter and encourage new subscribers. Here are three suggestions for ways to do so: (Click on the headline for more…)
BeautyChoice.com, an Internet Retailer Hot 100 Retail Website for 2011, has found a creative way to build their web traffic. Starting a couple years ago, BeautyChoice.com sought out young women makeup artists and hair stylists who had already gained a following on YouTube. BeautyChoice.com contracted with 20 of them to create two to four videos [...]
Today, another idea from one of Internet Retailer’s Hot 100 Retail Web Sites. Clothing company Free People’s site adds an interesting twist to the shopping experience. Product pages include not only the standard information you’d expect, but also (Click on the headline for more…)
Last week, we posted about clothng designer Lilly Pulitzer’s use of customer photos, which customers submit at the rate of 1,000 per week, according to the company’s profile in Internet Retailer’s Hot 100 Best Retail Web Sites. In addition to customer photos, a tour of the Lilly Pulitzer site reveals some clever integration between their website and their Facebook and [...]
I just finished reading Internet Retailer’s “Hot 100 Best Retail Web Sites” issue, in search of ideas from other industries that might be applied to gardening websites. One of the first to catch my eye was Lilly Pulitzer, the clothing designer renowned for brightly colored prints. Their company profile noted that they receive 1,000 photo [...]
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