Category Archives: Social media

A Dramatic Example of How the World of Marketing is Changing

February 11, 2011 – 4:15 am

Perhaps the best presentation at the recent Direct Gardening Association conference was that given by Brad Schwarzenbach of Tippingpoint Labs on Discovering the New Web World and Leveraging It to Better Your Business. One of the many practical points Schwarzenbach made was on how the most effective methods of reaching your audience are shifting. (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Blogs, Marketing, Video, YouTube | Comments (2)

How To Handle Unhappy Facebook Posts

January 28, 2011 – 4:15 am

Our last blog post discussed the importance of Facebook in launching Garden*Hood, an independent garden center in Atlanta, GA. Indeed, Garden*Hood boasted 400 Facebook fans before the garden center ever opened its doors.

In a recent article in Lawn & Garden Retailer, store manager Kacey Cloues shared some wisdom about how to handle unhappy Facebook posts from customers. (Click on the headline for more…)

By Val Gosset | Also posted in Facebook | Comments (1)

Advice From a Successful Facebook Marketer

January 25, 2011 – 4:15 am

For a fascinating story about how a fledgling business is using Facebook to grow their business, read Meeting Face to Face(book) in the January issue of Lawn & Garden Retailer. And when I say a fledgling business using Facebook, I’m not kidding: before Garden*Hood even opened their doors in October 2009, they had 400 Facebook fans! (Click on the headline for more…)

By Val Gosset | Also posted in Facebook, Online marketing | Leave a Comment

3 Ways to Use Facebook to Encourage Enewsletter Subscribers

January 21, 2011 – 4:15 am

It’s surprising how many companies miss the opportunity to use Facebook to tout their enewsletter and encourage new subscribers. Here are three suggestions for ways to do so: (Click on the headline for more…)

By Val Gosset | Also posted in Enewsletters, Facebook, Online marketing | Leave a Comment

Building Website Traffic With YouTube Bloggers

January 14, 2011 – 4:15 am

BeautyChoice.com, an Internet Retailer Hot 100 Retail Website for 2011, has found a creative way to build their web traffic. Starting a couple years ago, BeautyChoice.com sought out young women makeup artists and hair stylists who had already gained a following on YouTube. BeautyChoice.com contracted with 20 of them to create two to four videos [...]

By Val Gosset | Also posted in Ecommerce, Marketing, Online marketing, Video, YouTube | Tagged , | Leave a Comment

An Idea For Increasing Both Customer Involvement and Sales

January 7, 2011 – 4:15 am

Today, another idea from one of Internet Retailer’s Hot 100 Retail Web Sites. Clothing company Free People’s site adds an interesting twist to the shopping experience. Product pages include not only the standard information you’d expect, but also (Click on the headline for more…)

By Val Gosset | Also posted in Ecommerce | Tagged | Leave a Comment

Good Examples of Cross-Pollinating With Social Media

December 28, 2010 – 4:15 am

Last week, we posted about clothng designer Lilly Pulitzer’s use of customer photos, which customers submit at the rate of 1,000 per week, according to the company’s profile in Internet Retailer’s Hot 100 Best Retail Web Sites.  In addition to customer photos, a tour of the Lilly Pulitzer site reveals some clever integration between their website and their Facebook and [...]

By Val Gosset | Also posted in Ecommerce, Facebook, Marketing, Website design | Tagged | Leave a Comment

Using Customer Photos to Generate Web Traffic

December 21, 2010 – 4:15 am

I just finished reading Internet Retailer’s “Hot 100 Best Retail Web Sites” issue, in search of ideas from other industries that might be applied to gardening websites. One of the first to catch my eye was Lilly Pulitzer, the clothing designer renowned for brightly colored prints. Their company profile noted that they receive 1,000 photo [...]

By Val Gosset | Also posted in Marketing | Tagged | Leave a Comment

Flexible Tool For Monitoring Your Market

November 10, 2010 – 4:15 am

If you wonder what your customers say about your company … or your products … or your competition … or gardening in general … a relatively new tool from Google may be worth exploring. (Click on the headline for more…)

By Val Gosset | Also posted in Resources | Tagged | Leave a Comment

Encouraging Customer Feedback on Garden Watchdog

October 29, 2010 – 4:15 am

A reader recently asked if I could recommend any appropriate way of inviting customers to post their feedback on Garden Watchdog. My suggestion was to compose a message along these lines: (Click on the headline for more…)

By Val Gosset | Also posted in Ecommerce | Tagged , , | Leave a Comment
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