Category Archives: Social media

Marketing Insights From Pinterest

May 9, 2012 – 4:15 am

Chances are, you’ve heard of Pinterest, the virtual pinboard that soared to 10 million US monthly visitors faster than any other website in history. Even if you’re not currently using Pinterest, checking to see what people are pinning from your website can be informative. Here’s how: (Click on the headline for more…)

By Val Gosset | Also posted in Marketing, Pinterest | Tagged | Leave a Comment

Explosive Growth of a Powerful New Marketing Vehicle

March 21, 2012 – 4:15 am

Do you know which website reached 10 million unique visitors faster than any other in history? It’s not Facebook, YouTube or Twitter, but rather a recent upstart: (Click on the headline for more…)

By Val Gosset | Also posted in Ecommerce, Pinterest | Leave a Comment

Top 10 Small Business Facebook Pages

September 13, 2011 – 4:15 am

Creative inspiration often comes from watching what other industries do, and adapting their practices to fit your own circumstances. It’s with that outlook that I regularly review “top 10” or “top 100” lists, including Social Media Examiner’s recent Top 10 Small Business Facebook Pages.

Selected from 1,400 nominations, the winning companies were judged on their Facebook landing pages, engagement, reader involvement and creative use of promotions, among other things. Social Media Examiner’s blog post shows sample pages from all ten winners and specifies exactly what the judges liked. My personal favorites were these: (Click on the headline for more…)

By Val Gosset | Also posted in Facebook | Leave a Comment

A Different Reason For Building Your Facebook Presence

August 24, 2011 – 4:15 am

At the IGC Show last week, I talked with one exhibitor who had an unusual reason for building her Facebook following. (Click on the headline for more…)

By Val Gosset | Also posted in Facebook, Marketing goals | Leave a Comment

A Devil’s Advocate View of Facebook Marketing

August 2, 2011 – 4:15 am

Every time I write about Facebook marketing, my site traffic jumps. Few topics generate as much interest. With 750 million active users worldwide, Facebook is a presence that can’t be ignored. But is it really deserving of as much credit as it receives as a marketing vehicle?

My simple answer to that question… (Click on the headline for more…)

By Val Gosset | Also posted in Facebook, Marketing, Marketing goals | Leave a Comment

Some Surprising Changes in Prospecting Media

July 8, 2011 – 4:15 am

Everyone loves looking over their shoulder to see what other companies are doing and how it’s working for them. To that end, Multichannel Merchant recently conducted a survey of catalogers, comparing 2011 marketing plans with what they did in 2010.

When asked about plans for 2011 prospecting, respondents only planned to increase their use of three media, and they all surprised me. (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Catalogs, Pay-per-click advertising | Tagged | Leave a Comment

Up-To-Date Help For Facebook Marketers

June 10, 2011 – 4:15 am

Some colleagues were recently bemoaning the fact that up-to-date help on Facebook marketing was so difficult to find, especially on Facebook itself. Even the Facebook Marketing for Dummies guide published a few short months ago was outdated within weeks when Facebook made massive changes to their system.

Well, Facebook does offer a number of resources that provide great information and inspiration – but they sure aren’t easy to find. Here are four links that may help you get up to speed: (Click on the headline for more…)

By Val Gosset | Also posted in Facebook, Marketing, Resources | Leave a Comment

New Study Compares the Efficacy of Various Lead Generation Media

June 1, 2011 – 4:15 am

Marketing software company Hubspot conducted an interesting study earlier this year, comparing the effectiveness of a wide variety of lead-generation methods, including blogs, direct mail, paid search, SEO, social media, telemarketing and trade shows. The study yielded some revealing findings, among them: (Click on the headline for more…)

By Val Gosset | Also posted in Blogs, Facebook, Marketing | Tagged , | Leave a Comment

Little-Known Resources For Facebook Marketers

May 13, 2011 – 4:15 am

For all of the interest in Facebook marketing, the social media giant doesn’t seem to do a particularly good job of marketing itself. Not only does Facebook offer more marketing opportunities than most people realize, but they provide quite a few helpful resources are available – if you know where to look. One good place to start… (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Facebook | Leave a Comment

Promoting Your Business With LinkedIn

May 3, 2011 – 4:15 am

At one time, LinkedIn was largely populated by job-hunters looking for an efficient way to network. Over time, it’s evolved to serve more wide-ranging needs of the business community. If you’re selling to businesses, one way to reach your target audience is with LinkedIn Groups.

Among the larger Groups that reach garden industry professionals are:
(Click on the headline for more…)

By Val Gosset | Tagged | Leave a Comment
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