Category Archives: Resources

Quick and Easy Competitive Research

July 15, 2011 – 4:15 am

Here’s a source for some quick, helpful competitive research – much of it free: (Click on the headline for more…)

By Val Gosset | Also posted in Pay-per-click advertising | Tagged , | Leave a Comment

Up-To-Date Help For Facebook Marketers

June 10, 2011 – 4:15 am

Some colleagues were recently bemoaning the fact that up-to-date help on Facebook marketing was so difficult to find, especially on Facebook itself. Even the Facebook Marketing for Dummies guide published a few short months ago was outdated within weeks when Facebook made massive changes to their system.

Well, Facebook does offer a number of resources that provide great information and inspiration – but they sure aren’t easy to find. Here are four links that may help you get up to speed: (Click on the headline for more…)

By Val Gosset | Also posted in Facebook, Marketing, Social media | Leave a Comment

Have You Tried Crowdsourcing?

November 19, 2010 – 4:15 am

Crowd-what, you may ask? Touted as an efficient and affordable way to harness creative talent from a wide variety of sources, crowdsourcing is a term coined in a 2006 article in Wired magazine. (Click on the headline for more…)

By Val Gosset | Also posted in Marketing | Comments (2)

Flexible Tool For Monitoring Your Market

November 10, 2010 – 4:15 am

If you wonder what your customers say about your company … or your products … or your competition … or gardening in general … a relatively new tool from Google may be worth exploring. (Click on the headline for more…)

By Val Gosset | Also posted in Social media | Tagged | Leave a Comment

Tools to Monitor Your Company’s Reputation

October 18, 2010 – 4:15 am

A while back, I was at a conference that included a mystery shopper session. In front of a live audience, a panel of gardeners placed phone and online orders from several catalog companies that had agreed to participate. The catalogers were certainly to be commended for the bravery in participating, and most came through with flying colors. One, unfortunately, suffered some public embarrassment when their telephone rep fumbled all the way through the call. (Click on the headline for more…)

By Val Gosset | Also posted in Customer service | Leave a Comment

Lessons From the Garden Watchdog Top 30

June 25, 2010 – 4:15 am

If you’re a gardener, you’re undoubtedly familiar with the Garden Watchdog website. Garden Watchdog describes itself as “a free directory of 7,109 mail order gardening companies” where “gardeners share their opinions on which companies really deliver on quality, price and service.”

Garden Watchdog highlights the highest ranked companies on their Garden Watchdog Top 30 list. I periodically look at the Garden Watchdog pages of the Top 30 companies, and whenever I do, I notice several common attributes: (Click on the headline for more…)

By Val Gosset | Also posted in Social media | Tagged | Comments (3)

What Will Google Come Up with Next?

June 9, 2010 – 4:15 am

If you sometimes wonder, like I do, what Google will come up with next, here’s one way to find out: Visit their YouTube TestTube, where engineers and developers beta test new features in development. That’s where I discovered YouTube Video Editor, which I blogged about recently. Other ideas currently in test include: • Video Annotations, [...]

By Val Gosset | Also posted in Video, YouTube | Comments (2)

What Will Google Come Up With Next?

June 9, 2010 – 4:15 am

If you sometimes wonder, like I do, what Google will come up with next, here’s one way to find out: (Click on the headline for more…)

By Val Gosset | Also posted in Online marketing, Video | Leave a Comment

How One Little-Known Blogger Generated Worldwide Publicity in Two Days

April 19, 2010 – 4:15 am

Robert Scoble may not be a household name, but he’s well-known in the social media world. I’d venture to say, however, that few people knew his name when he went to work for Microsoft in 2003. While there, he produced hundreds of videos for Microsoft’s Channel 9, and started his own blog, Scobleizer, which continues to this day. He co-authored a fabulous book about blogging, called Naked Conversations, published in early 2006. A few months after that… (Click on the headline for more…)

By Val Gosset | Also posted in Blogs, Social media | Leave a Comment

Great Book on Social Media and More

April 12, 2010 – 4:15 am

For all the buzz about social media, I haven’t found many books that “put it all together” from a business point of view. I’m currently in the middle of reading The New Rules of Marketing & PR by David Meerman Scott, and can recommend it highly. The book’s subtitle is How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, and Scott delivers. What’s more, it provides not only a how-to, but also (click on the headline for more…)

By Val Gosset | Also posted in Advertising, Blogs, Marketing, Social media | Comments (3)
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