Category Archives: Pay-per-click advertising

3 Simple Secrets to Refining Your Keyword List, Part 3

May 2, 2012 – 4:15 am

Our last two blog posts discussed an often-overlooked but extremely effective method of doing keyword research, plus another for refining keyword lists you’re bidding on. Today, here’s one more tool for developing a strong keyword list: As with our last tip, start by choosing any keyword in your Google AdWords account, and go to the […]

By Val Gosset | Tagged , , , | Leave a Comment

3 Simple Secrets to Refining Your Keyword List, Part 2

April 27, 2012 – 4:15 am

In our last post, we discussed a little secret for researching keywords easily and inexpensively. Today, here’s another tip for developing a strong keyword list: (Click on the headline for more…)

By Val Gosset | Tagged , , | Leave a Comment

3 Simple Secrets to Refining Your Keyword List

April 25, 2012 – 4:15 am

Whether you want to optimize your site for organic search, or get the most out of a paid search campaign, focusing on the right keywords is a critical first step. No matter how hard you try, it’s tough to brainstorm every keyword possibility. What’s more, the relative popularity of various keywords is often hard to predict. Even Google’s Keyword Suggestion Tool can be remarkably inaccurate.

What to do? Here’s the first of three little tricks we use to refine keyword lists for our clients: (Click on the headline for more…)

By Val Gosset | Also posted in Online marketing | Tagged | Leave a Comment

An Inexpensive Way To Test

March 9, 2012 – 4:15 am

Our last post discussed how to avoid common mistakes in testing. Today, here’s a suggestion for doing some valuable testing on the cheap: (Click on the headline for more…)

By Val Gosset | Also posted in Direct response advertising | Tagged , | Leave a Comment

How does Bing’s paid search stack up against Google AdWords?

September 2, 2011 – 4:15 am

Google may still account for most online searches, but don’t overlook Bing if you want to maximize results from your paid search program. According to a recent survey… (Click on the headline for more…)

By Val Gosset | Tagged , , , | Leave a Comment

Quick and Easy Competitive Research

July 15, 2011 – 4:15 am

Here’s a source for some quick, helpful competitive research – much of it free: (Click on the headline for more…)

By Val Gosset | Also posted in Resources | Tagged , | Leave a Comment

Some Surprising Changes in Prospecting Media

July 8, 2011 – 4:15 am

Everyone loves looking over their shoulder to see what other companies are doing and how it’s working for them. To that end, Multichannel Merchant recently conducted a survey of catalogers, comparing 2011 marketing plans with what they did in 2010.

When asked about plans for 2011 prospecting, respondents only planned to increase their use of three media, and they all surprised me. (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Catalogs, Social media | Tagged | Leave a Comment

Should You Set Up a Separate AdWords Campaign For Mobile Devices?

June 21, 2011 – 4:15 am

If you’re running a Google AdWords campaign, creating a separate campaign specifically for mobile devices may improve your overall results. Here’s why: • Bidding Flexibility. The competitive playing field is different for mobile. Fewer paid search ads are typically displayed on mobile devices, so competition may be greater for the available spaces. By the same […]

By Val Gosset | Also posted in Mobile marketing | Leave a Comment

Easier Split-Testing On Google AdWords

April 5, 2011 – 4:15 am

AdWords advertisers have long been able to split-test two or more ads against each other. Split-testing other variables — like bid amounts, match types and keyword variations — hasn’t been as easy … (Click on the headline for more…)

By Val Gosset | Tagged , , | Leave a Comment

Setting Up a Mobile-Only AdWords Campaign

March 16, 2011 – 4:15 am

If you’re running an AdWords campaign, chances are that it’s running with the default option to show it on “all devices.” Few people realize that other options are available: (Click on the headline for more…)

By Val Gosset | Tagged , | Leave a Comment
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