Category Archives: Online marketing

New Ways to Reach Younger Audiences With Trackable Advertising

January 15, 2013 – 4:15 am

The explosive growth of tablet computers promises new opportunities for magazine publishers and advertisers alike. (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Mobile marketing | Tagged | Leave a Comment

3 Simple Secrets to Refining Your Keyword List

April 25, 2012 – 4:15 am

Whether you want to optimize your site for organic search, or get the most out of a paid search campaign, focusing on the right keywords is a critical first step. No matter how hard you try, it’s tough to brainstorm every keyword possibility. What’s more, the relative popularity of various keywords is often hard to predict. Even Google’s Keyword Suggestion Tool can be remarkably inaccurate.

What to do? Here’s the first of three little tricks we use to refine keyword lists for our clients: (Click on the headline for more…)

By Val Gosset | Also posted in Pay-per-click advertising | Tagged | Leave a Comment

Missed Opportunities in Email Marketing

July 6, 2011 – 4:15 am

The May issue of Internet Retailer magazine included a survey of email marketing practices. One of the more interesting questions was “Which of the following tactics are you using to improve the effectiveness of your e-mail campaigns?” In order of popularity, here are the answers: (Click on the headline for more…)

By Val Gosset | Also posted in Email marketing | Comments (1)

Advice From a Successful Facebook Marketer

January 25, 2011 – 4:15 am

For a fascinating story about how a fledgling business is using Facebook to grow their business, read Meeting Face to Face(book) in the January issue of Lawn & Garden Retailer. And when I say a fledgling business using Facebook, I’m not kidding: before Garden*Hood even opened their doors in October 2009, they had 400 Facebook fans! (Click on the headline for more…)

By Val Gosset | Also posted in Facebook, Social media | Leave a Comment

3 Ways to Use Facebook to Encourage Enewsletter Subscribers

January 21, 2011 – 4:15 am

It’s surprising how many companies miss the opportunity to use Facebook to tout their enewsletter and encourage new subscribers. Here are three suggestions for ways to do so: (Click on the headline for more…)

By Val Gosset | Also posted in Enewsletters, Facebook, Social media | Leave a Comment

A Terrific Example of an Information-Rich Website

January 18, 2011 – 4:15 am

If you’re on the mailing list for our snail mail newsletter, Let’s Grow, you should have just received one discussing the competitive advantages that information-rich websites provide. A superb example (click on the headline for more…)

By Val Gosset | Also posted in Ecommerce, Marketing | Tagged , | Comments (2)

Building Website Traffic With YouTube Bloggers

January 14, 2011 – 4:15 am

BeautyChoice.com, an Internet Retailer Hot 100 Retail Website for 2011, has found a creative way to build their web traffic. Starting a couple years ago, BeautyChoice.com sought out young women makeup artists and hair stylists who had already gained a following on YouTube. BeautyChoice.com contracted with 20 of them to create two to four videos […]

By Val Gosset | Also posted in Ecommerce, Marketing, Social media, Video, YouTube | Tagged , | Leave a Comment

A Short Course in Selling on Amazon

December 10, 2010 – 4:15 am

Our last blog post discussed Amazon Product Ads, Amazon’s pay-per-click program that allows online merchants a very flexible way to reach Amazon’s large customer base. In today’s post, we’ll discuss Selling on Amazon, another option for reaching this huge market. (Click on the headline for more…)

By Val Gosset | Tagged , | Leave a Comment

A Short Course on Amazon Product Ads

December 7, 2010 – 4:15 am

No doubt about it, Amazon.com reaches a lot of online shoppers — some 95 million of them, in fact. Accessing that market might be attractive, but sorting through the options for doing so can be confusing. Go to the Make Money With Amazon section of their site, and you’re presented with 16 separate options.

For companies that are already selling online, there are really only two choices (Click on the headline for more…)

By Val Gosset | Also posted in Pay-per-click advertising | Tagged , | Leave a Comment

What Great Content Can Do For Your Search Rankings

December 2, 2010 – 4:15 am

If you ever wondered how much adding informational content to your website can do for your business, here’s a great example: (Click on the headline for more…)

By Val Gosset | Also posted in Website design | Tagged | Comments (2)
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