February 24, 2010 – 4:15 am
I just read a summary of a fascinating study by ForeSee Results titled The Key to Driving Retail Success with Social Media. ForeSee surveyed 10,000 visitors to 40 of the biggest online retail sites (as defined by Internet Retailer’s 2009 Top 500 Guide) to determine how online shoppers interact with retailers via social media. Among their findings: (Click on the headline for more…)
February 19, 2010 – 4:15 am
Here’s yet another way to jazz up your Google AdWords program with a new enhancement from Google. Called Product Extensions, it’s a nifty feature for AdWords advertisers (click on the headline for more…)
February 3, 2010 – 4:15 am
We’re entering the season when plant companies take a lot of orders that will be shipped a few months from now. If that’s your case, consider this little-used income-booster: (Click on the headline for more…)
January 29, 2010 – 4:15 am
No longer the new kid on the block, blogs are growing exponentially as an influence on purchasing behavior. For instance: (Click on the headline for more…)
December 23, 2009 – 4:15 am
While reading Internet Retailer’s profiles of their Hot 100 E-tailers for 2009 recently, I came across an idea from an unlikely source that a number of gardening companies might adapt. (Click on the headline for more…)
September 28, 2009 – 4:15 am
Last Wednesday’s blog post discussed the fact that the rise of blended search – which delivers images, video, blog posts, news and other results in addition to traditional web pages — has intensified competition for page one search results. A case in point (click on the headline for more…)
September 23, 2009 – 4:15 am
It’s been more than two years since Google introduced universal search (also known as blended search), delivering results from a combination of sources – including video, images, blogs, news, maps, books and websites. (Click on the headline for more…)
September 21, 2009 – 4:15 am
Here’s a little trick for increasing your paid search results for all of about $10 per year. (Click on the headline for more…)
September 18, 2009 – 4:15 am
If you’re not happy with your paid search ranking, don’t automatically raise your bid. Any of these three steps may improve your results without increasing your budget:
Test New Ads. By continually split testing one ad vs. another, you’ll learn which combination of elements produces the best response. For fastest results, be sure to change your [...]
When allocating web-related expenses, many companies have difficulty prioritizing the best use of their funds. Here’s my approach: (Click on the headline for more…)
Subscribe via RSS
Subscribe via Email