Aside from your email “from” address, which remains a constant, the subject line is the only other variable that determines whether your email gets opened or trashed. Consequently, testing subject lines can yield big results. Here are a few variables to consider testing: (Click on the headline for more…)
For online advertisers looking for a free, easy resource for creating online banner ads, check out AdReady. (Click on the headline for more…)
We all know that a compelling subject line and recognizable “from” address are of prime importance in getting people to open our email messages. Yet there’s a third factor that’s just as important, yet often overlooked: (Click on the headline to read more…)
A recent report by research company Borrell Associates titled Direct Mail Falls, Email Soars has sparked widespread discussion in the direct marketing world.
What caught my attention was that the study, as reported on page 1 of DM News, predicts that over the next five years direct mail will “fall from the No. 1 position for ad revenue to No. 4, behind the Internet, broadcast TV and newspapers.” (Click on the headline for more…)
If you think that creating online video requires a lot of expense and/or a steep learning curve, here’s good news. (Click on the headline for more…)
Direct marketers know that many seemingly small changes can make a noticeable difference in results. Combine several of these changes and it’s possible to boost sales by 50% or more before you know it.
The problem is, a series of A/B tests can be cumbersome to implement and take an impractically long time to read. Internet marketers can make the process much easier by turning to Google Website Optimizer. (Click on headline for more…)
Few things are as frustrating – or as important – as figuring out when you should consider new technological solutions for your business, which providers you should consider, and what you should ultimately choose. That’s why I was thrilled to discover a resource specifically for businesspeople suffering from new technology befuddlement. (Click on the headline for more…)
Last week, I mentioned StumbleUpon in a post. I subsequently realized that many of you may not know what Stumble Upon is — or if are, you may not be aware of its advertising capabilities. (Click on the healdine for more…)
If you use online video – or are thinking about doing so – have a look at ReelSEO. This robust site provides tips, information and other resources for video search optimization and online video marketing. You’ll find useful advice on all aspects of online video: video advertising, market research, industry news, analytics, production, and more. Well worth a visit!
If you’re not already familiar with Google’s free Webmaster Tools, you might want to give them a test drive. They’ll help you: (Click on headline for more…)
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