Category Archives: Mobile marketing

The Only Thing You Must Do About Mobile Marketing Right Now

January 31, 2012 – 4:15 am

Mobile marketing might not be a factor in your business today, but consider: (Click on the headline for more…)

By Val Gosset | Leave a Comment

The Biggest Mistake In Marketing With QR Codes

January 27, 2012 – 4:15 am

At last week’s Direct Gardening Association conference, marketing with QR codes was once again a hot topic of conversation. Not only are they easy to use, but they can be of great assistance to customers when done well. What’s more, they may save you money. (Click on the headline for more…)

By Val Gosset | Tagged | Leave a Comment

Learning More About Mobile Commerce

July 12, 2011 – 4:15 am

Every significant new technology requires a learning curve, and they’re coming at us faster than ever. Among the latest is mobile commerce. (Click on the headline for more…)

By Val Gosset | Tagged | Leave a Comment

Should You Set Up a Separate AdWords Campaign For Mobile Devices?

June 21, 2011 – 4:15 am

If you’re running a Google AdWords campaign, creating a separate campaign specifically for mobile devices may improve your overall results. Here’s why: • Bidding Flexibility. The competitive playing field is different for mobile. Fewer paid search ads are typically displayed on mobile devices, so competition may be greater for the available spaces. By the same [...]

By Val Gosset | Also posted in Pay-per-click advertising | Leave a Comment
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