Category Archives: Marketing

What’s Your Breakeven Advertising Budget?

January 12, 2012 – 4:15 am

Most companies think of advertising as a means of growing sales. That’s all well and good, but prospecting is necessary just to stay in place. To determine your breakeven advertising budget, you must answer two critical questions: (Click on the headline for more…)

By Val Gosset | Also posted in Advertising | Tagged , | Leave a Comment

A Clever Use of the Bandwagon Effect

January 6, 2012 – 4:15 am

Marketers have long relied on the bandwagon effect to increase sales. According to the Oxford Dictionary of Psychology, the bandwagon effect means that “the probability of any individual adopting [particular conduct or beliefs] increases with the proportion who have already done so.” River Pools & Spas, which was the subject of our last blog post, cleverly uses the bandwagon effect… (Click on the headline for more…)

By Val Gosset | Also posted in Advertising | Tagged | Leave a Comment

A Superb Example of Using Content to Sell

January 3, 2012 – 4:15 am

I love finding great marketing techniques from other industries that could be applied to the gardening industry. The latest that I’ve come across is from River Pools & Spas, a fiberglass pool company based in Warsaw, Virginia. Judging from their website, the company understands that their prospects require a lot of education and hand-holding before they’re ready to buy. Not only is the site jam-packed with valuable information, but the way it’s organized is also instructive. (Click on the headline for more…)

By Val Gosset | Also posted in Website design | Tagged | Leave a Comment

How to Make 2012 Your Best Year Yet

November 22, 2011 – 11:49 pm

Would you like to make 2012 your best year yet? It’s easier than you may think. Here’s why I say that: (Click on the headline for more…)

By Val Gosset | Also posted in Goals | Tagged , , | Leave a Comment

Balancing Learning Curves and Opportunity Costs For New Marketing Methods

October 18, 2011 – 4:15 am

Mobile websites…smartphone apps…iPad apps…text marketing…Facebook advertising…Facebook company pages…Twitter…StumbleUpon…Groupon…YouTube channels…blogs. There’s a plethora or marketing possibilities that were virtually non-existent 10 years ago. Just as many have come and gone within that time. It’s hard to tell what will last, and what will disappear. So how do you decide what to focus on, and what to ignore? (Click on the headline for more…)

By Val Gosset | Also posted in Advertising | Leave a Comment

A Devil’s Advocate View of Facebook Marketing

August 2, 2011 – 4:15 am

Every time I write about Facebook marketing, my site traffic jumps. Few topics generate as much interest. With 750 million active users worldwide, Facebook is a presence that can’t be ignored. But is it really deserving of as much credit as it receives as a marketing vehicle?

My simple answer to that question… (Click on the headline for more…)

By Val Gosset | Also posted in Facebook, Marketing goals, Social media | Leave a Comment

What Are Your Customers Thinking?

July 19, 2011 – 4:15 am

When some people think of customer surveys, customer satisfaction surveys are often the only type that come to mind. There are many more possibilities, among them: (Click on the headline for more…)

By Val Gosset | Tagged , | Leave a Comment

Dismaying Report On Loyalty Programs

June 28, 2011 – 4:15 am

When times are tough, many companies concentrate on increasing sales from their best customers. It’s a great tactic, but only when executed properly. (Click on the headline for more…)

By Val Gosset | Tagged | Leave a Comment

Up-To-Date Help For Facebook Marketers

June 10, 2011 – 4:15 am

Some colleagues were recently bemoaning the fact that up-to-date help on Facebook marketing was so difficult to find, especially on Facebook itself. Even the Facebook Marketing for Dummies guide published a few short months ago was outdated within weeks when Facebook made massive changes to their system.

Well, Facebook does offer a number of resources that provide great information and inspiration – but they sure aren’t easy to find. Here are four links that may help you get up to speed: (Click on the headline for more…)

By Val Gosset | Also posted in Facebook, Resources, Social media | Leave a Comment

New Study Compares the Efficacy of Various Lead Generation Media

June 1, 2011 – 4:15 am

Marketing software company Hubspot conducted an interesting study earlier this year, comparing the effectiveness of a wide variety of lead-generation methods, including blogs, direct mail, paid search, SEO, social media, telemarketing and trade shows. The study yielded some revealing findings, among them: (Click on the headline for more…)

By Val Gosset | Also posted in Blogs, Facebook, Social media | Tagged , | Leave a Comment
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