Category Archives: Marketing goals

A Different Reason For Building Your Facebook Presence

August 24, 2011 – 4:15 am

At the IGC Show last week, I talked with one exhibitor who had an unusual reason for building her Facebook following. (Click on the headline for more…)

By Val Gosset | Also posted in Facebook, Social media | Leave a Comment

A Devil’s Advocate View of Facebook Marketing

August 2, 2011 – 4:15 am

Every time I write about Facebook marketing, my site traffic jumps. Few topics generate as much interest. With 750 million active users worldwide, Facebook is a presence that can’t be ignored. But is it really deserving of as much credit as it receives as a marketing vehicle?

My simple answer to that question… (Click on the headline for more…)

By Val Gosset | Also posted in Facebook, Marketing, Social media | Leave a Comment

Good Advice For Marketing To New and Non-Gardeners

May 6, 2011 – 4:15 am

I love the way garden industry retail sales consultant Ian Baldwin always makes important concepts so simple to grasp, and his column in the April 2011 issue of Garden Center magazine is no exception. Titled A Cry For Help: Show reluctant shoppers the benefits of gardening, the article provides a blueprint for winning more non-avid gardeners as customers. Baldwin offers suggestions for addressing the 7 main factors that, according to a National Gardening Association survey, “reluctant gardeners” say would encourage them to do more gardening:
(Click on the headline for more…)

By Val Gosset | Also posted in Garden industry trends, Marketing | Tagged | Leave a Comment

Determining the Best Prospecting Media: Some Financial Considerations

September 1, 2010 – 4:15 am

When laying out a marketing strategy for a new client, I always ask what their average sale is, and what their profit margin is. A surprising number ask, “Why is that important?” Here’s why: (Click on the headline for more…)

By Val Gosset | Also posted in Marketing | Comments (2)

Burpee’s Campaign to Entice a New Generation of Gardeners

August 20, 2010 – 4:15 am

Garden industry marketers typically face the same challenge: our primary audience is downsizing or eliminating their gardens, and the generations that follow did not grow up learning how to garden. Consequently, even if gardening is of interest, they’re overwhelmed and intimidated about getting started.

Burpee has done a magnificent job of addressing new gardeners through (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Facebook, Marketing, Website design | Tagged , | Leave a Comment

Using Marketing Personas

July 21, 2010 – 4:15 am

Today there’s a popular trend towards marketing with personas – fictitious customers, each representing a different market segment. When developing personas for your business, there are lots of variables to consider, such as age, geographic location, education, experience with your products, whether they’re avid Internet or social media users. The benefits you provide, offers you make, and media you use to communicate is likely to differ from one persona group to another.

For instance, a company selling a self-contained raised bed gardening system may have personas such as: (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Marketing | Tagged , | Comments (2)

How to Prioritize Your Social Media Marketing

February 10, 2010 – 4:15 am

It’s no secret that social media is here to stay. Many, if not most, companies are grappling with how to incorporate it into their marketing strategy. I’m frequently asked for my thoughts on prioritizing various social media avenues. And while there’s no “one size fits all” answer, here are my general thoughts on the subject. (Click on the headline for more…)

By Val Gosset | Also posted in Blogs, Social media, Video | Tagged , , | Leave a Comment

What Will You Wish A Year From Now?

December 30, 2009 – 4:15 am

I just came across a great quote by author Karen Lamb, one that’s particularly apt for the new year: (Click on the headline for more…)

By Val Gosset | Also posted in Goals | Comments (2)

How to Establish Internet Marketing Priorities

August 7, 2009 – 4:15 am

When allocating web-related expenses, many companies have difficulty prioritizing the best use of their funds. Here’s my approach: (Click on the headline for more…)

By Val Gosset | Also posted in Ecommerce, Online marketing, Website design | Leave a Comment

Which of These 5 Variables Affect Your Bottom Line Most?

February 20, 2009 – 4:15 am

Which of these will have the biggest impact on your bottom line? (Click on the headline for more…)

By Val Gosset | Also posted in Marketing | Tagged | Leave a Comment
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