Category Archives: Goals

5 Best Ways to Achieve Your Goals

November 29, 2011 – 4:15 am

As the year draws to an end, it’s time to review what worked and what didn’t, and plan the year ahead. Do you set the same goals year after year, without ever reaching them? Do you simply hope for the best, without ever setting goals? Here are 5 key strategies for taking success into your own hands: (Click on the headline for more…)

By Val Gosset | Leave a Comment

How to Make 2012 Your Best Year Yet

November 22, 2011 – 11:49 pm

Would you like to make 2012 your best year yet? It’s easier than you may think. Here’s why I say that: (Click on the headline for more…)

By Val Gosset | Also posted in Marketing | Tagged , , | Leave a Comment

Should You Put Prospecting On Hold?

June 28, 2010 – 4:15 am

When economic times are hard, it’s tempting to call a halt to prospecting in order to conserve cash. Sounds harmless enough, but think twice before you do. Unless you replenish the buyers you lose to attrition, it’s amazing how fast you can dig yourself into a hole that’s awfully tough to climb out of. Here’s what I mean: (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Catalogs, Marketing | Tagged | Leave a Comment

Trade Show Marketing Mistake #1

June 4, 2010 – 4:15 am

Of all the marketing methods that companies use, one stands out for the lack of attention it typically receives, despite its high costs: exhibiting at trade shows. Companies of all sizes spend thousands upon thousands of dollars on trade shows, yet rarely is much done to ensure their success.

Over the course of the next few blog posts, I’ll highlight some of the most common mistakes in trade show marketing, and offer suggestions for overcoming them. Here’s mistake #1: (Click on the headline for more…)

By Val Gosset | Also posted in Marketing, Trade shows | Comments (4)

Why “Make More Money” Is Not a Goal

May 10, 2010 – 4:15 am

Whenever I talk to a prospective client, one of my first questions is “What’s your goal?” I’m astonished by how often people have never given thought to the question. After some fumbling around, the answer I usually get is (Click on the headline for more…)

By Val Gosset | Leave a Comment

Planning For 2010 Without A Crystal Ball

January 4, 2010 – 4:15 am

What does the year ahead hold? Will buyers open their wallets just a little wider? Have they grown to expect enormous discounts and only buy when they get them? Will vegetable gardening boom continue? Or will this past year’s challenging growing conditions dampen gardeners’ enthusiasm? (Click on the headline for more…)

By Val Gosset | Also posted in Garden industry trends | Leave a Comment

What Will You Wish A Year From Now?

December 30, 2009 – 4:15 am

I just came across a great quote by author Karen Lamb, one that’s particularly apt for the new year: (Click on the headline for more…)

By Val Gosset | Also posted in Marketing goals | Comments (2)

How Do Your Website Priorities Compare?

August 26, 2009 – 4:15 am

It’s becoming easier and easier for smaller companies to find online service providers that fit their budget. As that happens, website priorities shift. A recent study by Forrester Research and Shop.org reported that online retailers with sales under $10 million ranked the following as top website priorities for 2009: (Click on the headline for more…)

By Val Gosset | Also posted in Website design | Comments (2)

Business Lessons From Triathlon Training

August 14, 2009 – 4:15 am

I’m on a high from the sprint distance triathlon I just completed, my first ever. During one of my workouts before the tri, I realized how many parallels there are between running a business and successfully completing a tri. For instance: (Click on the headline for more…)

By Val Gosset | Comments (1)

Set Yourself Up For Success in the New Year

December 31, 2008 – 4:15 am

As the New Year rolls around, millions of people will set New Year’s resolutions. Within two weeks, most will be a distant memory. If more people used proven goal-setting techniques, the result might be entirely different. For instance: (Click on headline for more…)

By Val Gosset | Leave a Comment
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