Category Archives: Garden industry trends

An Insightful View Of The Future Of Catalog Marketing

March 29, 2012 – 4:15 am

The most fascinating talk I heard at the recent NEMOA conference was that by industry veteran Kevin Hillstrom of MineThatData. The eye-opening presentation offered a completely new take on multi-channel marketing. The hundreds of catalogers in attendance nodding their heads in agreement, acknowledging how Kevin’s view resonated with their own experience. Titled “How Traditionals (Judy), Transitionals (Jennifer) and Transformationals (Jasmine) Shape the Future of Catalog Marketing,” the talk crystalized current and future changes in catalog marketing through the use of three personas. Here’s just a brief summary of this very insightful presentation: (Click on the headline for more…)

By Val Gosset | Also posted in Catalogs, Ecommerce, Email marketing | Comments (2)

Interesting Trends in Garden Product Sales

September 6, 2011 – 4:15 am

The August issue of Garden Center magazine includes a fascinating analysis by Ian Baldwin of the recent National Gardening Survey published by the National Gardening Association, highlighting a variety of industry trends and opportunities. One observation I found especially interesting involved where people buy their gardening products. From 2005 to 2010, an average of 4.2% [...]

By Val Gosset | Tagged , , | Leave a Comment

Gardening Industry Ups and Downs

July 22, 2011 – 4:15 am

Whether the National Gardening Association’s 2011 National Gardening Survey offers good news or bad news depends on what segment of the gardening industry you’re in. Some highlights: (Click on the headline for more…)

By Val Gosset | Leave a Comment

Current Trends in Vegetable Gardening

May 17, 2011 – 4:15 am

The quarterly consumer surveys sponsored by the Garden Writers Association are always enlightening, and the 2011 Early Spring Gardening Trends Research Report is no exception. One trend that stood out for me… (Click on the headline for more…)

By Val Gosset | Tagged | Comments (2)

Good Advice For Marketing To New and Non-Gardeners

May 6, 2011 – 4:15 am

I love the way garden industry retail sales consultant Ian Baldwin always makes important concepts so simple to grasp, and his column in the April 2011 issue of Garden Center magazine is no exception. Titled A Cry For Help: Show reluctant shoppers the benefits of gardening, the article provides a blueprint for winning more non-avid gardeners as customers. Baldwin offers suggestions for addressing the 7 main factors that, according to a National Gardening Association survey, “reluctant gardeners” say would encourage them to do more gardening:
(Click on the headline for more…)

By Val Gosset | Also posted in Marketing, Marketing goals | Tagged | Leave a Comment

New Survey Reports Encouraging Trends in the Gardening Market

March 29, 2011 – 4:15 am

Have we been worrying too hard about the unpopularity of gardening among younger generations? Perhaps, according to a recent study by the Garden Writers Association Foundation. Its recently released 2010-2011 Winter Gardening Trends Research Report indicates includes some heartening news. For instance, (Click on the headline for more…)

By Val Gosset | Leave a Comment

A Surprise in Recent Consumer Gardening Trends

March 8, 2011 – 4:15 am

Ball Horticulture’s recent study of consumer trends in gardening has been getting a fair amount of publicity lately. Of the 20 trends cited, one in particular took me by surprise: (Click on the headline for more…)

By Val Gosset | Tagged | Comments (2)

Highlights of Recent Garden Industry Trends

February 15, 2011 – 4:15 am

The recent Direct Gardening Association conference included informative presentations on industry trends by National Gardening Association’s Bruce Butterfield and Garden Writer Association’s Anne Marie Van Nest. Here are just a few of the highlights from recent surveys they conducted: (Click on the headline for more…)

By Val Gosset | Also posted in Uncategorized | Leave a Comment

What 2010 Has Taught the Garden Industry

November 16, 2010 – 4:15 am

Garden industry consultant Ian Baldwin always has intriguing analyses, and his article in the October 2010 issue of Garden Center Magazine, Wishing For a Redo, is no exception. In it, he mused on the roller coaster sales many garden industry retailers experienced in 2010, and the lessons we can take from this erratic year. Most [...]

By Val Gosset | Also posted in Marketing | Comments (1)

Multichannel Merchant Cites Dip in Gardening Catalog Universe

July 30, 2010 – 4:15 am

According to an article in the July issue of Multichannel Merchant, the number of 12-month buyers from gardening catalogs dipped 7.6% in the first quarter of 2010 compared to first quarter 2009. The article further reports that only 29% of gardening catalog files had some sort of growth, while 37% declined.

Of course, these numbers (Click on the headline for more…)

By Val Gosset | Leave a Comment
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