Category Archives: Facebook

Advice From a Successful Facebook Marketer

January 25, 2011 – 4:15 am

For a fascinating story about how a fledgling business is using Facebook to grow their business, read Meeting Face to Face(book) in the January issue of Lawn & Garden Retailer. And when I say a fledgling business using Facebook, I’m not kidding: before Garden*Hood even opened their doors in October 2009, they had 400 Facebook fans! (Click on the headline for more…)

By Val Gosset | Also posted in Online marketing, Social media | Leave a Comment

3 Ways to Use Facebook to Encourage Enewsletter Subscribers

January 21, 2011 – 4:15 am

It’s surprising how many companies miss the opportunity to use Facebook to tout their enewsletter and encourage new subscribers. Here are three suggestions for ways to do so: (Click on the headline for more…)

By Val Gosset | Also posted in Enewsletters, Online marketing, Social media | Leave a Comment

Good Examples of Cross-Pollinating With Social Media

December 28, 2010 – 4:15 am

Last week, we posted about clothng designer Lilly Pulitzer’s use of customer photos, which customers submit at the rate of 1,000 per week, according to the company’s profile in Internet Retailer’s Hot 100 Best Retail Web Sites.  In addition to customer photos, a tour of the Lilly Pulitzer site reveals some clever integration between their website and their Facebook and […]

By Val Gosset | Also posted in Ecommerce, Marketing, Social media, Website design | Tagged | Leave a Comment

Helpful Information For Facebook Marketers

October 27, 2010 – 4:15 am

If you’re a regular Facebook user, you probably know that not all your friends’ posts show up in your news feed. Have you ever wondered how Facebook determines which ones to feature? (Click on the headline for more…)

By Val Gosset | Also posted in Social media | Leave a Comment

Changes Ahead For Search Marketing and Social Media

October 15, 2010 – 4:15 am

Just this week, Facebook has announced a partnership with Bing, Microsoft’s search engine, that may have long-term implications for search engine marketing. (Click on the headline for more…)

By Val Gosset | Also posted in Social media | Tagged | Leave a Comment

Generating Traffic From Facebook Without a Facebook Page

October 13, 2010 – 4:15 am

Would you love to generate traffic to your website from even a few of Facebook’s 500,000,000 monthly active users — but you don’t even have a Facebook page for your company? You don’t have to. (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Social media | Leave a Comment

Adapting Your Marketing Strategy For Facebook

September 22, 2010 – 4:15 am

Every time a new medium comes along, it takes a while before marketers break out of the old mold and adapt to the new.

For instance,… (Click on the headline for more…)

By Val Gosset | Also posted in Social media | Leave a Comment

What’s the ROI on Social Media? A Panel of Experts Weighs In

August 30, 2010 – 10:51 am

The recent Mailorder Gardening Association conference included an informative panel of MGA members active in various types of social media. Not surprisingly, questions from the audience quickly focused on the ROI of Facebook, Twitter, discussion groups and the like. The panelists each had somewhat different takeaways on the point. (Click on the headline for more…)

By Val Gosset | Also posted in Social media | Leave a Comment

Burpee’s Campaign to Entice a New Generation of Gardeners

August 20, 2010 – 4:15 am

Garden industry marketers typically face the same challenge: our primary audience is downsizing or eliminating their gardens, and the generations that follow did not grow up learning how to garden. Consequently, even if gardening is of interest, they’re overwhelmed and intimidated about getting started.

Burpee has done a magnificent job of addressing new gardeners through (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Marketing, Marketing goals, Website design | Tagged , | Leave a Comment

The 7 Big Benefits of Social Media Marketing

August 11, 2010 – 4:15 am

The 2010 Social Media Marketing Industry Report, sponsored by Social Media Examiner, makes for some interesting reading. The report summarizes the results of a survey that sought to determine how marketers are currently using social media to grow their business. Among many other findings, the report cites 7 main benefits of social media marketing, as follows: (Click on the headline for more…)

By Val Gosset | Also posted in Blogs, Social media, YouTube | Comments (1)
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