Category Archives: Facebook

Cross-Promoting Your Enewsletter on Facebook

December 13, 2011 – 4:15 am

If you publish an enewsletter and have a company Facebook page, are you doing everything possible to cross-promote them? Here are a few suggestions: (Click on the headline for more…)

By Val Gosset | Also posted in Enewsletters | Leave a Comment

Top 10 Small Business Facebook Pages

September 13, 2011 – 4:15 am

Creative inspiration often comes from watching what other industries do, and adapting their practices to fit your own circumstances. It’s with that outlook that I regularly review “top 10” or “top 100” lists, including Social Media Examiner’s recent Top 10 Small Business Facebook Pages.

Selected from 1,400 nominations, the winning companies were judged on their Facebook landing pages, engagement, reader involvement and creative use of promotions, among other things. Social Media Examiner’s blog post shows sample pages from all ten winners and specifies exactly what the judges liked. My personal favorites were these: (Click on the headline for more…)

By Val Gosset | Also posted in Social media | Leave a Comment

A Different Reason For Building Your Facebook Presence

August 24, 2011 – 4:15 am

At the IGC Show last week, I talked with one exhibitor who had an unusual reason for building her Facebook following. (Click on the headline for more…)

By Val Gosset | Also posted in Marketing goals, Social media | Leave a Comment

A Devil’s Advocate View of Facebook Marketing

August 2, 2011 – 4:15 am

Every time I write about Facebook marketing, my site traffic jumps. Few topics generate as much interest. With 750 million active users worldwide, Facebook is a presence that can’t be ignored. But is it really deserving of as much credit as it receives as a marketing vehicle?

My simple answer to that question… (Click on the headline for more…)

By Val Gosset | Also posted in Marketing, Marketing goals, Social media | Leave a Comment

Up-To-Date Help For Facebook Marketers

June 10, 2011 – 4:15 am

Some colleagues were recently bemoaning the fact that up-to-date help on Facebook marketing was so difficult to find, especially on Facebook itself. Even the Facebook Marketing for Dummies guide published a few short months ago was outdated within weeks when Facebook made massive changes to their system.

Well, Facebook does offer a number of resources that provide great information and inspiration – but they sure aren’t easy to find. Here are four links that may help you get up to speed: (Click on the headline for more…)

By Val Gosset | Also posted in Marketing, Resources, Social media | Leave a Comment

New Study Compares the Efficacy of Various Lead Generation Media

June 1, 2011 – 4:15 am

Marketing software company Hubspot conducted an interesting study earlier this year, comparing the effectiveness of a wide variety of lead-generation methods, including blogs, direct mail, paid search, SEO, social media, telemarketing and trade shows. The study yielded some revealing findings, among them: (Click on the headline for more…)

By Val Gosset | Also posted in Blogs, Marketing, Social media | Tagged , | Leave a Comment

Little-Known Resources For Facebook Marketers

May 13, 2011 – 4:15 am

For all of the interest in Facebook marketing, the social media giant doesn’t seem to do a particularly good job of marketing itself. Not only does Facebook offer more marketing opportunities than most people realize, but they provide quite a few helpful resources are available – if you know where to look. One good place to start… (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Social media | Leave a Comment

Is This a Larger Traffic Source Than Facebook?

April 1, 2011 – 4:15 am

I recently came across an old article (Dec. 2008) about cataloger King Arthur Flour that mentioned a surprising fact: At the time, their largest source of referred traffic to their website, and third largest overall, was from (Click on the headline for more…)

By Val Gosset | Also posted in Social media | Tagged | Leave a Comment

Leveraging Your Facebook Page On Your Website

February 22, 2011 – 4:15 am

Here’s an easy way to combine two rules of marketing:

1. People are naturally drawn to photos of other people

2. The more people that participate in a given activity, the easier it becomes to attract new people to the same activity

You can take advantage of these two rules (Click on the headline for more…)

By Val Gosset | Also posted in Marketing, Website design | Tagged | Leave a Comment

How To Handle Unhappy Facebook Posts

January 28, 2011 – 4:15 am

Our last blog post discussed the importance of Facebook in launching Garden*Hood, an independent garden center in Atlanta, GA. Indeed, Garden*Hood boasted 400 Facebook fans before the garden center ever opened its doors.

In a recent article in Lawn & Garden Retailer, store manager Kacey Cloues shared some wisdom about how to handle unhappy Facebook posts from customers. (Click on the headline for more…)

By Val Gosset | Also posted in Social media | Comments (1)
Follow

Get every new post delivered to your Inbox.