I’ve just returned from a week in Chicago, attending both the Mailorder Gardening Association (MGA) conference and the Independent Garden Center (IGC) Show.
It’s always helpful to compare notes with industry colleagues (click on the headline for more…)
If you’ve thought about selling your products to catalogers and online merchants, but weren’t sure how to go about it, the Mailorder Gardening Association (MGA) is offering a crash course on that very topic. (Click on the headline for more…)
While catching up on trade reading, a comment in the Publisher’s Letter of Internet Retailer magazine caught my eye. While describing the new Internet Retailer website, publisher Jack Love noted that “Soon we’ll be presenting video of interviews with industry experts that we record in a studio just completed in our new corporate office. Video [...]
July is here already, and the Mailorder Gardening Association conference is just a month away – August 16 to 18 at the DoubleTree in Chicago. I’m particularly looking forward to (Click on the headline for more…)
If you’re a garden industry cataloger, online merchant, wholesaler, or garden center to whom web marketing is important, plan on spending the week of Aug. 16 in Chicago. (Click on the headline for more…)
If you’re planning to attend New England Grows, the popular Boston horticultural trade show, this week, let me know. I’ll be there on Thursday, Feb. 4 only. I’d love to meet you for a cup of coffee!
If you’ve been thinking about signing up for the Mailorder Gardening Association conference coming up in Baltimore Jan. 4 – 6, you can save yourself a few bucks by doing so this week. The early bird deadline for discounted registrations runs through December 4.
As Program Chair this year, I can tell you that in my own completely unbiased opinion, we have a great program lined up. Two programs that I’ve written about before are return speakers back by popular demand – garden industry consultant Kip Creel and email marketing guru Sundeep Kapur.
In addition: (Click on the headline for more…)
If you’ve been thinking about attending a Mailorder Gardening Association conference, the January 2010 programs looks like an especially good one to check out. Of particular interest are two speakers back by popular demand. (Click on the headline for more…)
In my last blog post, I emphasized the importance of following best practices in all your customer touchpoints if you want to maximize your sales without increasing your marketing budget. As I mentioned, the Secret Shopper Survey sponsored by the Mailorder Gardening Association earlier this year uncovered an astonishing number of opportunities for improvement in this regard. A new program at the next MGA conference is sure to provide even more ideas for low-cost improvements. (Click on the headline for more…)
Attendance at last month’s Independent Garden Center show jumped a full 36% over the previous year — to 6,043 registered attendees from 49 states and 24 countries. Considering that the majority of the exhibitors were selling ornamentals, hard goods and outdoor living products – not vegetable gardening products that boomed this past year – that [...]
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