Category Archives: Enewsletters

How To Grow Your Email List, Part 2

January 24, 2012 – 4:15 am

In our last post, we discussed some best practices for maximizing email sign-ups on your website. Today, we have suggestions for 10 more places to promote email list growth. (Click on the headline for more…)

By Val Gosset | Also posted in Email marketing | Tagged | Leave a Comment

How to Grow Your Email List, Part 1

January 17, 2012 – 4:15 am

Recently, a lot of companies have been asking about growing their email list. It’s one of the best ways to leverage your marketing efforts, as it costs virtually no more to email 100,000 subscribers as it does 1,000.

Astonishingly, most companies miss one opportunity after another to increase their email list. In this two-part series, we’ll offer some suggestions for changing that. (Click on the headline for more…)

By Val Gosset | Also posted in Email marketing | Tagged | Leave a Comment

Cross-Promoting Your Enewsletter on Facebook

December 13, 2011 – 4:15 am

If you publish an enewsletter and have a company Facebook page, are you doing everything possible to cross-promote them? Here are a few suggestions: (Click on the headline for more…)

By Val Gosset | Also posted in Facebook | Leave a Comment

3 Ways to Use Facebook to Encourage Enewsletter Subscribers

January 21, 2011 – 4:15 am

It’s surprising how many companies miss the opportunity to use Facebook to tout their enewsletter and encourage new subscribers. Here are three suggestions for ways to do so: (Click on the headline for more…)

By Val Gosset | Also posted in Facebook, Online marketing, Social media | Leave a Comment

Results of an Ad Hoc “From” Line Test

December 18, 2009 – 4:15 am

We don’t normally test the “from” line on the emails we send, but a recent situation gave us some quantifiable data on the difference it can make. (Click on the headline for more…)

By Val Gosset | Also posted in Email marketing | Tagged | Leave a Comment

Keep Your Subscribers Looking Forward to More

October 28, 2009 – 4:15 am

Here’s a tip for reinforcing the value of your newsletter and encouraging subscribers to open future issues:
(Click on the headline for more…)

By Val Gosset | Leave a Comment

Cement Your Email Marketing Relationships Early

October 23, 2009 – 4:15 am

When people sign up for your email list, what happens next? Do they get a perfunctory “Thank you for subscribing” and then nothing until your next scheduled email – which might be a month away?

It’s important to get new subscribers used to hearing from you, and start sending them helpful information right from the get-go. Autoresponders, which allow you to send a preprogrammed series of emails to new subscribers at specified intervals, make it easy to cement email marketing relationships. Some of the ways you can use an autoresponder program include: (Click on the headline for more…)

By Val Gosset | Also posted in Email marketing | Tagged | Leave a Comment

Bounced Email Basics

September 30, 2009 – 4:15 am

Many companies upload their email marketing list once, and forget about it forever more. But if you repeatedly ignore bounced emails, it could cost you in the long run. (click on the headline for more…)

By Val Gosset | Also posted in Email marketing | Leave a Comment

Getting Your Email Opened: The 3 Most Important Factors

June 22, 2009 – 4:15 am

We all know that a compelling subject line and recognizable “from” address are of prime importance in getting people to open our email messages. Yet there’s a third factor that’s just as important, yet often overlooked: (Click on the headline to read more…)

By Val Gosset | Also posted in Email marketing, Online marketing | Tagged | Comments (1)

Why Blogs Boost Search Engine Rankings

October 22, 2008 – 4:15 am

I was just asked a question about the difference between blogs and enewsletters.

Enewsletters help nurture relationships by give customers and prospects positive reinforcement for opening your emails by giving them something of value. Blogs are more effective as a prospecting tool because of the way they help boost search engine rankings.

Robert Scoble and Shel Israel, authors of Naked Conversations, explain it this way: (Click headline for more…)

By Val Gosset | Also posted in Blogs, Social media | Tagged , , | Comments (2)
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