At a recent Direct Gardening Association conference, presenter Ken Lane of Hathaway and Lane cited a study by Return Path that found that 16.3% of commercial, permissioned emails never reach the inbox they were sent too – and no bounce notification is ever received.
I thought I may have misheard, so I looked up the study. (Click on the headline for more…)
Here’s a reminder that can give your sales a nice boost this holiday season: (Click on the headline for more…)
It’s common knowledge that whether an email is opened or trashed depends solely on the “from” address and subject line alone. Most companies include their company name in the “from” address for this reason, but tend to use the subject line for other things, figuring it’s unnecessarily repetitious. Our experience suggests otherwise.
Consider this: (Click on the headline for more…)
Are there people on your email list who consistently forward your emails to other people? Here’s an idea to keep them engaged and take advantage of the free word-of-mouth advertising they’re providing: (Click on the headline for more…)
When your prospects are flipping through a magazine, your ad only has a second to catch their eye. Your headline and image has to do all the heavy lifting. Unless that catches their interest, they’re guaranteed not to delve further.
Likewise, when looking at an overflowing email inbox, readers are most likely scanning “from” lines and subject lines, deciding which emails they can delete without opening.
That makes writing powerful headlines and subject lines a pretty important skill to master. Here’s the trick I use to see if mine measure up: (Click on the headline for more…)
With the explosion of email marketing in recent years, competition for readers’ attention has become increasingly difficult. Despite that, here are three types of emails that customers genuinely appreciate: (Click on the headline for more…)
When someone opts in to your email list, sending an acknowledgement is standard. Best practice, however, is to cement the relationship with a well-crafted series of emails. The series can be used to give your reader more insight into your company, guide them towards helpful areas of your website, encourage them to interact with your company using social media, and perhaps offer them some exclusive savings. Here are some suggestions for crafting a strong welcome series:
(Click on the headline for more…)
How do your customers see you? Does your company have a distinctive personality that pervades your marketing materials? Do you feed your customers a steady diet of useful information that will help them think of you first when they’re ready to buy? Here’s a self-test to help answer these questions: (Click on the headline for more…)
Hats off to Great Garden Plants for a super job on their email signup forms. On the navigation that appears on every page, their signup form follows several best practices. (Click on the headline for more…)
I’ve blogged about the importance of preview panes in the past, but a recent email I received suggested it might be time to mention it again. (Click on the headline for more…)
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