Category Archives: Email marketing

Frontload Your Email Subject Line For Best Results

February 7, 2012 – 4:15 am

The optimum length for an email subject line is a topic of much controversy. A wide variety of variables affects how your subject line displays in any given instance: (Click on the headline for more…)

By Val Gosset | Tagged | Leave a Comment

How To Grow Your Email List, Part 2

January 24, 2012 – 4:15 am

In our last post, we discussed some best practices for maximizing email sign-ups on your website. Today, we have suggestions for 10 more places to promote email list growth. (Click on the headline for more…)

By Val Gosset | Also posted in Enewsletters | Tagged | Leave a Comment

How to Grow Your Email List, Part 1

January 17, 2012 – 4:15 am

Recently, a lot of companies have been asking about growing their email list. It’s one of the best ways to leverage your marketing efforts, as it costs virtually no more to email 100,000 subscribers as it does 1,000.

Astonishingly, most companies miss one opportunity after another to increase their email list. In this two-part series, we’ll offer some suggestions for changing that. (Click on the headline for more…)

By Val Gosset | Also posted in Enewsletters | Tagged | Leave a Comment

An Important Consideration in Holiday Email Schedules

November 14, 2011 – 9:30 pm

The holiday season is here, and you know what means: every merchant with an email list is ramping up their email schedule. Before you join them, give some thought to the effect that increased mailing frequency is likely to have on your list. (Click on the headline for more…)

By Val Gosset | Also posted in Ecommerce | Leave a Comment

To Email Or Not To Email?

October 5, 2011 – 4:15 am

Now that it’s the first week in October, you’re probably starting to think about holiday promotions. So is every other marketer in America.

Since email is so inexpensive to deploy, you’re undoubtedly thinking about ramping up your email marketing. So is every other marketer in America. Last holiday season, I was receive multiple emails per day from some companies!

Before you set your plans in stone, consider this: (Click on the headline for more…)

By Val Gosset | Leave a Comment

Surprising Report on Email List Segmentation

September 9, 2011 – 4:15 am

I just read an interesting research report on email list segmentation published by email service provider MailChimp. They reviewed responses from 1,998 of clients who segment their email lists, and compared the results to non-segmented campaigns. In addition to overall results, MailChimp looked at the data several other ways: (Click on the headline for more…)

By Val Gosset | Tagged | Leave a Comment

Missed Opportunities in Email Marketing

July 6, 2011 – 4:15 am

The May issue of Internet Retailer magazine included a survey of email marketing practices. One of the more interesting questions was “Which of the following tactics are you using to improve the effectiveness of your e-mail campaigns?” In order of popularity, here are the answers: (Click on the headline for more…)

By Val Gosset | Also posted in Online marketing | Comments (1)

Creative Inspiration for Email Marketing

May 25, 2011 – 4:15 am

It’s common practice among copywriters to maintain a “swipe file” of ads to provide inspiration and ideas for their own work. In 1984, renowned copywriter Denny Hatch simplified this practice… (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Copywriting, Direct response advertising | Tagged , , | Leave a Comment

What Mobile Marketing Means For Your Email Subject Lines

March 25, 2011 – 4:15 am

Unless you’ve been living under a rock, the stupendous growth of smartphones comes as no surprise. By the end of 2010, 60.2 million Americans used them regularly, according to a report by eMarketer. They anticipate the trend to continue, projecting a 21.9% increase in 2011. I’ve seen other projections that make that number look conservative.

As a result, website owners have focused attention on how their websites display on mobile devices, and have started to get up to speed on ecommerce. Yet I’ve seen little to no discussion of mobile’s impact on email marketing. Consider this: (Click on the headline for more…)

By Val Gosset | Tagged , , | Leave a Comment

Nearly 20% of All Commercial Emails Never Delivered

February 18, 2011 – 4:15 am

At a recent Direct Gardening Association conference, presenter Ken Lane of Hathaway and Lane cited a study by Return Path that found that 16.3% of commercial, permissioned emails never reach the inbox they were sent too – and no bounce notification is ever received.

I thought I may have misheard, so I looked up the study. (Click on the headline for more…)

By Val Gosset | Also posted in Ecommerce | Tagged | Comments (4)
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