Category Archives: Ecommerce

Check Out Popular New Feature On Top E-Tailers’ Websites

December 21, 2009 – 4:15 am

I just finished reading profiles of Internet Retailer’s Hot 100 E-tailers for 2009. It’s always fun to see what companies in other industries are doing that our clients and Let’s Grow readers might adapt. One thing that struck me was how many of the Hot 100 Retail Web Sites had (Click on the headline for more…)

By Val Gosset | Also posted in Social media | Leave a Comment

Try This Free “Website Grader” Tool

December 14, 2009 – 4:15 am

As I was settling down to write this post, a friend happened to email about a free tool she’d learned about for measuring the marketing effectiveness of your website. You simply enter your website URL and it returns a report that includes these sections: (Click on the headline for more…)

By Val Gosset | Also posted in Marketing, Website design | Tagged , | Leave a Comment

How to Establish Internet Marketing Priorities

August 7, 2009 – 4:15 am

When allocating web-related expenses, many companies have difficulty prioritizing the best use of their funds. Here’s my approach: (Click on the headline for more…)

By Val Gosset | Also posted in Marketing goals, Online marketing, Website design | Leave a Comment

Speedy Growth From Website Enhancements

July 17, 2009 – 4:15 am

Last month’s issue of Internet Retailer included a feature on GourmetGiftBaskets.com, which ranked as the fastest-growing web-only merchant in the annual listing of the 500 largest online retailers. GourmetGiftBaskets grew 172%, from $4.4 million in 2007 to $12 million in 2008 – pretty impressive for what was a tough year for most companies. Interestingly, they […]

By Val Gosset | Also posted in Online marketing, Website design | Comments (2)

Free DIY Banner Ad Tool

July 6, 2009 – 4:15 am

For online advertisers looking for a free, easy resource for creating online banner ads, check out AdReady. (Click on the headline for more…)

By Val Gosset | Also posted in Online marketing, Resources | Comments (2)

Boost Conversions With Google Website Optimizer

June 1, 2009 – 4:15 am

Direct marketers know that many seemingly small changes can make a noticeable difference in results. Combine several of these changes and it’s possible to boost sales by 50% or more before you know it.

The problem is, a series of A/B tests can be cumbersome to implement and take an impractically long time to read. Internet marketers can make the process much easier by turning to Google Website Optimizer. (Click on headline for more…)

By Val Gosset | Also posted in Online marketing, Resources, Website design | Leave a Comment

A Matchmaker for Companies in Need of New Technology

May 27, 2009 – 4:15 am

Few things are as frustrating – or as important – as figuring out when you should consider new technological solutions for your business, which providers you should consider, and what you should ultimately choose. That’s why I was thrilled to discover a resource specifically for businesspeople suffering from new technology befuddlement. (Click on the headline for more…)

By Val Gosset | Also posted in Online marketing, Resources | Leave a Comment

Free Google Webmaster Tools

May 4, 2009 – 4:15 am

If you’re not already familiar with Google’s free Webmaster Tools, you might want to give them a test drive. They’ll help you: (Click on headline for more…)

By Val Gosset | Also posted in Online marketing, Resources, Website design | Comments (2)

Analytics Come to Video

April 29, 2009 – 4:15 am

With online video gaining momentum as a marketing tool, the ability to know what is and isn’t working is increasing in importance. To that end, You Tube has introduced a free tool called Hot Spots that allows content providers to determine where video viewers leave, replay and fast forward each video. Results are compared to other videos of similar length. A great guide to learning what’s working and where your footage needs to be tweaked!

By Val Gosset | Also posted in Online marketing, Video | Tagged | Leave a Comment

Paid Search Powers Ahead

April 27, 2009 – 4:15 am

Internet Retailer always does some interesting surveys, and this month’s one on search marketing is no exception. Some of the highlights: (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Email marketing, Online marketing, Pay-per-click advertising, Social media | Leave a Comment
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