Abe’s of Maine, an electronics retailer that ranks as one of Internet Retailer Magazine’s Hot 100 Retail Web Sites for 2011, has done a masterful job of featuring upsell products. Click on any of their cameras, computers or most other products, and a column of “Recommended Accessories” appears on the right side.
The clever thing is the way they simplify the process. (Click on the headline for more…)
Today, another idea from one of Internet Retailer’s Hot 100 Retail Web Sites. Clothing company Free People’s site adds an interesting twist to the shopping experience. Product pages include not only the standard information you’d expect, but also (Click on the headline for more…)
Last week, we posted about clothng designer Lilly Pulitzer’s use of customer photos, which customers submit at the rate of 1,000 per week, according to the company’s profile in Internet Retailer’s Hot 100 Best Retail Web Sites. In addition to customer photos, a tour of the Lilly Pulitzer site reveals some clever integration between their website and their Facebook and […]
A reader recently asked if I could recommend any appropriate way of inviting customers to post their feedback on Garden Watchdog. My suggestion was to compose a message along these lines: (Click on the headline for more…)
With the explosion of email marketing in recent years, competition for readers’ attention has become increasingly difficult. Despite that, here are three types of emails that customers genuinely appreciate: (Click on the headline for more…)
At the recent NEMOA conference, David Solomon, head of Lazard Middle Market’s Specialty Retail and Direct marketing Group, gave an excellent presentation on Creating Value in the New Economy. He emphasized how dramatically consumers’ decision-making processes have changed in recent years, and how successful merchants must adapt their marketing strategies as a result. Among his key points: (Click on the headline for more…)
We recently blogged about Google Product Listings, which Google introduced to serve up images in the Sponsored Links section of search results. Another option for reaching prospective buyers, this one completely free, is Google Product Search. You simply upload your products through a data feed. Shoppers who search for a particular product see a list […]
No longer the new kid on the block, blogs are growing exponentially as an influence on purchasing behavior. For instance: (Click on the headline for more…)
This week I’ve been researching online opportunities – other than banner ads – for a client who sells high-end outdoor shade umbrellas. I’m discovering that more and more possibilities are available. For instance: (Click on the headline for more…)
Here’s another very cool idea from one of Internet Retailer’s Hot 100 E-tailers that translates very well to gardening companies. (Click on the headline for more…)
Subscribe via RSS
Subscribe via Email