Category Archives: Blogs

New Study Compares the Efficacy of Various Lead Generation Media

June 1, 2011 – 4:15 am

Marketing software company Hubspot conducted an interesting study earlier this year, comparing the effectiveness of a wide variety of lead-generation methods, including blogs, direct mail, paid search, SEO, social media, telemarketing and trade shows. The study yielded some revealing findings, among them: (Click on the headline for more…)

By Val Gosset | Also posted in Facebook, Marketing, Social media | Tagged , | Leave a Comment

A Dramatic Example of How the World of Marketing is Changing

February 11, 2011 – 4:15 am

Perhaps the best presentation at the recent Direct Gardening Association conference was that given by Brad Schwarzenbach of Tippingpoint Labs on Discovering the New Web World and Leveraging It to Better Your Business. One of the many practical points Schwarzenbach made was on how the most effective methods of reaching your audience are shifting. (Click on the headline for more…)

By Val Gosset | Also posted in Advertising, Marketing, Social media, Video, YouTube | Comments (2)

The 7 Big Benefits of Social Media Marketing

August 11, 2010 – 4:15 am

The 2010 Social Media Marketing Industry Report, sponsored by Social Media Examiner, makes for some interesting reading. The report summarizes the results of a survey that sought to determine how marketers are currently using social media to grow their business. Among many other findings, the report cites 7 main benefits of social media marketing, as follows: (Click on the headline for more…)

By Val Gosset | Also posted in Facebook, Social media, YouTube | Comments (1)

Mind Your Blog Etiquette

July 23, 2010 – 4:15 am

One thing that stops some people from blogging is being unsure about proper blogging etiquette. Here are a few guidelines: Be transparent. Speak in an authentic voice, about real situations. Just don’t divulge any information that was given to you in confidence. Reference others. Most bloggers love to be mentioned, even quoted directly, in other [...]

By Val Gosset | Leave a Comment

How One Little-Known Blogger Generated Worldwide Publicity in Two Days

April 19, 2010 – 4:15 am

Robert Scoble may not be a household name, but he’s well-known in the social media world. I’d venture to say, however, that few people knew his name when he went to work for Microsoft in 2003. While there, he produced hundreds of videos for Microsoft’s Channel 9, and started his own blog, Scobleizer, which continues to this day. He co-authored a fabulous book about blogging, called Naked Conversations, published in early 2006. A few months after that… (Click on the headline for more…)

By Val Gosset | Also posted in Resources, Social media | Leave a Comment

Great Book on Social Media and More

April 12, 2010 – 4:15 am

For all the buzz about social media, I haven’t found many books that “put it all together” from a business point of view. I’m currently in the middle of reading The New Rules of Marketing & PR by David Meerman Scott, and can recommend it highly. The book’s subtitle is How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, and Scott delivers. What’s more, it provides not only a how-to, but also (click on the headline for more…)

By Val Gosset | Also posted in Advertising, Marketing, Resources, Social media | Comments (3)

Competitive Advantages Ready for the Taking

March 24, 2010 – 4:15 am

At the recent NEMOA conference, David Solomon, head of Lazard Middle Market’s Specialty Retail and Direct marketing Group, gave an excellent presentation on Creating Value in the New Economy. He emphasized how dramatically consumers’ decision-making processes have changed in recent years, and how successful merchants must adapt their marketing strategies as a result. Among his key points: (Click on the headline for more…)

By Val Gosset | Also posted in Catalogs, Ecommerce, Marketing, Online marketing, Social media, Video | Leave a Comment

How to Prioritize Your Social Media Marketing

February 10, 2010 – 4:15 am

It’s no secret that social media is here to stay. Many, if not most, companies are grappling with how to incorporate it into their marketing strategy. I’m frequently asked for my thoughts on prioritizing various social media avenues. And while there’s no “one size fits all” answer, here are my general thoughts on the subject. (Click on the headline for more…)

By Val Gosset | Also posted in Marketing goals, Social media, Video | Tagged , , | Leave a Comment

Blogs Growing as Purchasing Influence

January 29, 2010 – 4:15 am

No longer the new kid on the block, blogs are growing exponentially as an influence on purchasing behavior. For instance: (Click on the headline for more…)

By Val Gosset | Also posted in Ecommerce, Online marketing | Leave a Comment

Is Your Blog Helping Or Hurting?

January 27, 2010 – 4:15 am

There are instances when doing something less than perfectly can be more beneficial than doing nothing at all. That’s often the case with social media, where things change rapidly and we’re all on a learning curve.

But depending on how you define “less than perfect,” you may be better off with no blog at all. Let me explain. (Click on the headline for more…)

By Val Gosset | Comments (2)
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