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	<title>Let's Grow Blog &#187; Advertising</title>
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		<title>Let's Grow Blog &#187; Advertising</title>
		<link>http://letsgrowblog.com</link>
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		<title>What&#8217;s Your Breakeven Advertising Budget?</title>
		<link>http://letsgrowblog.com/2012/01/12/whats-your-breakeven-advertising-budget/</link>
		<comments>http://letsgrowblog.com/2012/01/12/whats-your-breakeven-advertising-budget/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 08:15:16 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[prospecting]]></category>

		<guid isPermaLink="false">http://letsgrowblog.com/?p=3932</guid>
		<description><![CDATA[Most companies think of advertising as a means of growing sales. That's all well and good, but prospecting is necessary just to stay in place. To determine your breakeven advertising budget, you must answer two critical questions: (Click on the headline for more...)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=letsgrowblog.com&amp;blog=3847315&amp;post=3932&amp;subd=letsgrow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>A Clever Use of the Bandwagon Effect</title>
		<link>http://letsgrowblog.com/2012/01/06/a-clever-use-of-the-bandwagon-effect/</link>
		<comments>http://letsgrowblog.com/2012/01/06/a-clever-use-of-the-bandwagon-effect/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 08:15:03 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bandwagon effect]]></category>

		<guid isPermaLink="false">http://letsgrowblog.com/?p=3920</guid>
		<description><![CDATA[Marketers have long relied on the bandwagon effect to increase sales. According to the Oxford Dictionary of Psychology, the bandwagon effect means that “the probability of any individual adopting [particular conduct or beliefs] increases with the proportion who have already done so.”  River Pools &#38; Spas, which was the subject of our last blog post, cleverly uses the bandwagon effect... (Click on the headline for more...)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=letsgrowblog.com&amp;blog=3847315&amp;post=3920&amp;subd=letsgrow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Balancing Learning Curves and Opportunity Costs For New Marketing Methods</title>
		<link>http://letsgrowblog.com/2011/10/18/balancing-learning-curves-and-opporunity-costs-for-new-marketing-methods/</link>
		<comments>http://letsgrowblog.com/2011/10/18/balancing-learning-curves-and-opporunity-costs-for-new-marketing-methods/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 08:15:01 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://letsgrowblog.com/?p=3850</guid>
		<description><![CDATA[Mobile websites...smartphone apps...iPad apps...text marketing...Facebook advertising...Facebook company pages...Twitter...StumbleUpon...Groupon...YouTube channels...blogs. There's a plethora or marketing possibilities that were virtually non-existent 10 years ago. Just as many have come and gone within that time. It's hard to tell what will last, and what will disappear. So how do you decide what to focus on, and what to ignore? (Click on the headline for more...)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=letsgrowblog.com&amp;blog=3847315&amp;post=3850&amp;subd=letsgrow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Some Surprising Changes in Prospecting Media</title>
		<link>http://letsgrowblog.com/2011/07/08/some-surprising-changes-in-prospecting-media/</link>
		<comments>http://letsgrowblog.com/2011/07/08/some-surprising-changes-in-prospecting-media/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 08:15:51 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Pay-per-click advertising]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[prospecting]]></category>

		<guid isPermaLink="false">http://letsgrowblog.com/?p=3771</guid>
		<description><![CDATA[Everyone loves looking over their shoulder to see what other companies are doing and how it’s working for them. To that end, Multichannel Merchant recently conducted a survey of catalogers, comparing 2011 marketing plans with what they did in 2010.

When asked about plans for 2011 prospecting, respondents only planned to increase their use of three media, and they all surprised me. (Click on the headline for more...)

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		<slash:comments>0</slash:comments>
	
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		<title>Creative Inspiration for Email Marketing</title>
		<link>http://letsgrowblog.com/2011/05/25/creative-inspiration-for-email-marketing/</link>
		<comments>http://letsgrowblog.com/2011/05/25/creative-inspiration-for-email-marketing/#comments</comments>
		<pubDate>Wed, 25 May 2011 08:15:39 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct response advertising]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Denny Hatch]]></category>
		<category><![CDATA[swipe files]]></category>
		<category><![CDATA[Who's Mailing What!]]></category>

		<guid isPermaLink="false">http://letsgrowblog.com/?p=3669</guid>
		<description><![CDATA[It’s common practice among copywriters to maintain a “swipe file” of ads to provide inspiration and ideas for their own work. In 1984, renowned copywriter Denny Hatch simplified this practice... (Click on the headline for more...)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=letsgrowblog.com&amp;blog=3847315&amp;post=3669&amp;subd=letsgrow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Little-Known Resources For Facebook Marketers</title>
		<link>http://letsgrowblog.com/2011/05/13/little-known-resources-for-facebook-marketers/</link>
		<comments>http://letsgrowblog.com/2011/05/13/little-known-resources-for-facebook-marketers/#comments</comments>
		<pubDate>Fri, 13 May 2011 08:15:06 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://letsgrowblog.com/?p=3660</guid>
		<description><![CDATA[For all of the interest in Facebook marketing, the social media giant doesn’t seem to do a particularly good job of marketing itself. Not only does Facebook offer more marketing opportunities than most people realize, but they provide quite a few helpful resources are available – if you know where to look. One good place to start... (Click on the headline for more...)
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		<slash:comments>0</slash:comments>
	
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		<title>A Systematic Process For Writing Effective Advertising</title>
		<link>http://letsgrowblog.com/2011/05/10/a-systematic-process-for-writing-effective-advertising/</link>
		<comments>http://letsgrowblog.com/2011/05/10/a-systematic-process-for-writing-effective-advertising/#comments</comments>
		<pubDate>Tue, 10 May 2011 08:15:54 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://letsgrowblog.com/?p=3651</guid>
		<description><![CDATA[Whether you’re developing your own advertising, or reviewing ads someone else has created for you, it helps to understand the building blocks of a compelling ad. The following systematic approach has always served me well, no matter what type of advertising I’m writing: (Click on the headline for more...)

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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">valgosset1</media:title>
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		<title>What Your Art Director Needs To Know</title>
		<link>http://letsgrowblog.com/2011/04/15/what-your-art-director-needs-to-know/</link>
		<comments>http://letsgrowblog.com/2011/04/15/what-your-art-director-needs-to-know/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 08:15:58 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://letsgrowblog.com/?p=3596</guid>
		<description><![CDATA[Our last blog post discussed how to give good direction to your copywriter. In the same vein, here’s the information you need to share with your art director in order to get the best work from them: 1. Your Goals. It’s fairly common for graphic artists to present designs that look colorful and eye-catching, but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=letsgrowblog.com&amp;blog=3847315&amp;post=3596&amp;subd=letsgrow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">valgosset1</media:title>
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		<title>A Dramatic Example of How the World of Marketing is Changing</title>
		<link>http://letsgrowblog.com/2011/02/11/a-dramatic-example-of-how-the-world-of-marketing-is-changing/</link>
		<comments>http://letsgrowblog.com/2011/02/11/a-dramatic-example-of-how-the-world-of-marketing-is-changing/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 08:15:43 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://letsgrowblog.com/?p=3485</guid>
		<description><![CDATA[Perhaps the best presentation at the recent Direct Gardening Association conference was that given by Brad Schwarzenbach of Tippingpoint Labs on Discovering the New Web World and Leveraging It to Better Your Business. One of the many practical points Schwarzenbach made was on how the most effective methods of reaching your audience are shifting. (Click on the headline for more...)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=letsgrowblog.com&amp;blog=3847315&amp;post=3485&amp;subd=letsgrow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">valgosset1</media:title>
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		<title>Generating Traffic From Facebook Without a Facebook Page</title>
		<link>http://letsgrowblog.com/2010/10/13/generating-traffic-from-facebook-without-a-facebook-page/</link>
		<comments>http://letsgrowblog.com/2010/10/13/generating-traffic-from-facebook-without-a-facebook-page/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 08:15:16 +0000</pubDate>
		<dc:creator>Val Gosset</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://letsgrowblog.com/?p=3258</guid>
		<description><![CDATA[Would you love to generate traffic to your website from even a few of Facebook’s 500,000,000 monthly active users -- but you don’t even have a Facebook page for your company? You don’t have to. (Click on the headline for more...)

<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=letsgrowblog.com&amp;blog=3847315&amp;post=3258&amp;subd=letsgrow&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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