While filing material I picked up at a trade show the other day, I had the opportunity to scan many sell sheets back to back. Only a couple really sold, for a whole variety of reasons. Here are a few pointers to make sure yours do some heavy lifting:
When you have to write copy, or give direction to someone else who will, where do you start? Here’s my system. (Click on the headline for more…)
Last week, I mentioned StumbleUpon in a post. I subsequently realized that many of you may not know what Stumble Upon is — or if are, you may not be aware of its advertising capabilities. (Click on the healdine for more…)
I just returned from a productive trip to the Hardware Show in Las Vegas. I knew from the barrage of “discounted rooms still available” emails leading up to the show that it would be smaller than previous years. But — perhaps because most of our clients are doing so well — I wasn’t prepared for it being down by roughly half.
Nearly all the exhibitors I spoke with reported a profitable year – even those who aren’t riding the vegetable gardening boom. While many were unsettled because their sales haven’t followed a typical pattern this year, their numbers were nevertheless up. Two things seemed to be primarily responsible for their success. (Click on the headline for more…)
A hat tip to Stephen Lett of Lett Direct for this suggestion mentioned in one of his old Catalog Success columns: Include a special “new buyer” welcome in every package sent to first-time buyers. What better way to make newcomers feel appreciated, and for a tiny cost, too.
Internet Retailer always does some interesting surveys, and this month’s one on search marketing is no exception. Some of the highlights: (Click on the headline for more…)
Many of our clients have both a wholesale and retail component to their business. When creating their business-to-business advertising, there’s always one extra wrinkle that usually takes some finesse. (Click on headline for more…)
Every blog post or newsletter article I publish about postcard mailings seems to generate a lot of interest. Clearly, many companies are turning to postcards as a way to reach more customers and prospects at a lower cost. Unfortunately, I see lots of postcards that either try to do too much or that miss key components. For best results, here are a few tips: (Click on the headline for more…)
Helping people process information quickly is a critical component of maximizing sales. Whether you’re developing a web page, a catalog page or a print ad, creating an effective visual hierarchy is crucial. (Click on headline for more…)
More and more companies are turning to postcards as a way to keep marketing on a reduced budget. Yet time and again, I see the non-address side of the card do all the heavy lifting, while the address side is almost always an afterthought.
But consider this: (Click on headline for more…)
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