Author Archives: Val Gosset

As President of Evergreen Marketing, Valerie Gosset combines two of her passions: marketing and gardening. Evergreen Marketing (a dba of Powell Direct) works with companies in the garden industry that want to make more money, aren’t sure of the best way to go about it, and lack the time and in-house talent to market consistently and effectively.

Evergreen Marketing relies on proven techniques to attract more business and higher profits for clients. They’ve worked successfully for companies selling bulbs, garden sheds, garden ornaments, greenhouses, outdoor décor, outdoor furniture, plants, seeds, tools and much more. To see if they can help you too, call Valerie at 203-226-7338.

How does Bing’s paid search stack up against Google AdWords?

September 2, 2011 – 4:15 am

Google may still account for most online searches, but don’t overlook Bing if you want to maximize results from your paid search program. According to a recent survey… (Click on the headline for more…)

Posted in Pay-per-click advertising | Tagged , , , | Leave a Comment

A Different Reason For Building Your Facebook Presence

August 24, 2011 – 4:15 am

At the IGC Show last week, I talked with one exhibitor who had an unusual reason for building her Facebook following. (Click on the headline for more…)

Posted in Facebook, Marketing goals, Social media | Leave a Comment

A Devil’s Advocate View of Facebook Marketing

August 2, 2011 – 4:15 am

Every time I write about Facebook marketing, my site traffic jumps. Few topics generate as much interest. With 750 million active users worldwide, Facebook is a presence that can’t be ignored. But is it really deserving of as much credit as it receives as a marketing vehicle?

My simple answer to that question… (Click on the headline for more…)

Posted in Facebook, Marketing, Marketing goals, Social media | Leave a Comment

Gardening Industry Ups and Downs

July 22, 2011 – 4:15 am

Whether the National Gardening Association’s 2011 National Gardening Survey offers good news or bad news depends on what segment of the gardening industry you’re in. Some highlights: (Click on the headline for more…)

Posted in Garden industry trends | Leave a Comment

What Are Your Customers Thinking?

July 19, 2011 – 4:15 am

When some people think of customer surveys, customer satisfaction surveys are often the only type that come to mind. There are many more possibilities, among them: (Click on the headline for more…)

Posted in Marketing | Tagged , | Leave a Comment

Quick and Easy Competitive Research

July 15, 2011 – 4:15 am

Here’s a source for some quick, helpful competitive research – much of it free: (Click on the headline for more…)

Posted in Pay-per-click advertising, Resources | Tagged , | Leave a Comment

Learning More About Mobile Commerce

July 12, 2011 – 4:15 am

Every significant new technology requires a learning curve, and they’re coming at us faster than ever. Among the latest is mobile commerce. (Click on the headline for more…)

Posted in Mobile marketing | Tagged | Leave a Comment

Some Surprising Changes in Prospecting Media

July 8, 2011 – 4:15 am

Everyone loves looking over their shoulder to see what other companies are doing and how it’s working for them. To that end, Multichannel Merchant recently conducted a survey of catalogers, comparing 2011 marketing plans with what they did in 2010.

When asked about plans for 2011 prospecting, respondents only planned to increase their use of three media, and they all surprised me. (Click on the headline for more…)

Posted in Advertising, Catalogs, Pay-per-click advertising, Social media | Tagged | Leave a Comment

Missed Opportunities in Email Marketing

July 6, 2011 – 4:15 am

The May issue of Internet Retailer magazine included a survey of email marketing practices. One of the more interesting questions was “Which of the following tactics are you using to improve the effectiveness of your e-mail campaigns?” In order of popularity, here are the answers: (Click on the headline for more…)

Posted in Email marketing, Online marketing | Comments (1)

Lessons From the “Website of the Year”

July 1, 2011 – 4:15 am

Imagine creating a successful, easy-to-navigate website for 40,000 SKUs, many of them similar and all fairly mundane. Multichannel Merchant’s “Website of the Year” award winner, eBags.com, does just that. There are many impressive features of the site, not the least of which is the amount of reassurance it provides shoppers. Here are a few examples from the home page alone:
(Click on the headline for more…)

Posted in Website design | Leave a Comment
Follow

Get every new post delivered to your Inbox.