Always on the lookout for interesting uses of social media, I stumbled upon an interesting story in Google’s blog. A recent post featured a case history of how Dynomighty Design – an innovative young company that markets unique jewelry, wallets, and more – shot to success thanks to a YouTube 96-second video in which not a word is spoken.
Not only is their use of YouTube interesting, but it’s worth noting (Click on the headline for more…)
If you upload videos to YouTube, or are thinking about it, here’s a neat free tool that will make your work a little easier. (Click on the headline for more…)
When economic times are hard, it’s tempting to call a halt to prospecting in order to conserve cash. Sounds harmless enough, but think twice before you do. Unless you replenish the buyers you lose to attrition, it’s amazing how fast you can dig yourself into a hole that’s awfully tough to climb out of. Here’s what I mean: (Click on the headline for more…)
If you’re a gardener, you’re undoubtedly familiar with the Garden Watchdog website. Garden Watchdog describes itself as “a free directory of 7,109 mail order gardening companies” where “gardeners share their opinions on which companies really deliver on quality, price and service.”
Garden Watchdog highlights the highest ranked companies on their Garden Watchdog Top 30 list. I periodically look at the Garden Watchdog pages of the Top 30 companies, and whenever I do, I notice several common attributes: (Click on the headline for more…)
The final installment in our series on trade show marketing mistakes is Mistake #6:
No post-show marketing
I’m constantly amazed at the number of companies that spend $10,000 or more on a show, do several – sometimes dozens – of shows per year, and never, ever follow up.
Just as common are (click on the headline for more…)
Here’s Mistake #5 in our series of trade show marketing mistakes:
Poor lead collection.
This usually takes one of two forms. (Click on the headline for more…)
Next in our series on trade show marketing mistakes is Mistake #4:
Poorly designed trade show booths.
Good booth design doesn’t require a huge space or lots of bells and whistles. To be effective, you need to focus on three key elements: (Click on the headline for more…)
Next up in our series of trade show marketing mistakes is Mistake #3: Poorly trained staff.
Face it, trade shows are expensive. Between the cost of exhibiting, your display itself, airfare, hotel, meals and freight, you’re paying a pretty penny. Don’t blow it all by staffing your booth with employees who could be replaced by mannequins. If they’re going to sit in the corner engrossed in a phone call or online, what’s the point?
Most employees don’t want to do a bad job; they just need to be told how to do a good one. (Click on the headline for more…)
If you sometimes wonder, like I do, what Google will come up with next, here’s one way to find out: Visit their YouTube TestTube, where engineers and developers beta test new features in development. That’s where I discovered YouTube Video Editor, which I blogged about recently. Other ideas currently in test include: • Video Annotations, [...]
Our last blog post discussed one major mistake many companies make when exhibiting at trade shows: not setting specific goals for each show. Another common mistake is not doing any pre-show marketing.
Research indicates that 76% of all trade show attendees know what booths they want to visit before they arrive at a trade show. How can you be sure that yours is among them? Here are a few tips: (Click on the headline for more…)
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