Author Archives: Val Gosset

As President of Evergreen Marketing, Valerie Gosset combines two of her passions: marketing and gardening. Evergreen Marketing (a dba of Powell Direct) works with companies in the garden industry that want to make more money, aren’t sure of the best way to go about it, and lack the time and in-house talent to market consistently and effectively.

Evergreen Marketing relies on proven techniques to attract more business and higher profits for clients. They’ve worked successfully for companies selling bulbs, garden sheds, garden ornaments, greenhouses, outdoor décor, outdoor furniture, plants, seeds, tools and much more. To see if they can help you too, call Valerie at 203-226-7338.

Cross-Promoting Your Enewsletter on Facebook

December 13, 2011 – 4:15 am

If you publish an enewsletter and have a company Facebook page, are you doing everything possible to cross-promote them? Here are a few suggestions: (Click on the headline for more…)

Posted in Enewsletters, Facebook | Leave a Comment

5 Best Ways to Achieve Your Goals

November 29, 2011 – 4:15 am

As the year draws to an end, it’s time to review what worked and what didn’t, and plan the year ahead. Do you set the same goals year after year, without ever reaching them? Do you simply hope for the best, without ever setting goals? Here are 5 key strategies for taking success into your own hands: (Click on the headline for more…)

Posted in Goals | Leave a Comment

How to Make 2012 Your Best Year Yet

November 22, 2011 – 11:49 pm

Would you like to make 2012 your best year yet? It’s easier than you may think. Here’s why I say that: (Click on the headline for more…)

Posted in Goals, Marketing | Tagged , , | Leave a Comment

An Important Consideration in Holiday Email Schedules

November 14, 2011 – 9:30 pm

The holiday season is here, and you know what means: every merchant with an email list is ramping up their email schedule. Before you join them, give some thought to the effect that increased mailing frequency is likely to have on your list. (Click on the headline for more…)

Posted in Ecommerce, Email marketing | Leave a Comment

Gaining Insights Into Your Web Traffic

October 27, 2011 – 4:15 am

Web buyers are becoming a larger and larger percentage of everyone’s business these days. It’s important to keep in mind that not all web buyers are created equal. Your web buyers generally fall into one of two categories: (Click on the headline for more…)

Posted in Ecommerce | Tagged , | Leave a Comment

Balancing Learning Curves and Opportunity Costs For New Marketing Methods

October 18, 2011 – 4:15 am

Mobile websites…smartphone apps…iPad apps…text marketing…Facebook advertising…Facebook company pages…Twitter…StumbleUpon…Groupon…YouTube channels…blogs. There’s a plethora or marketing possibilities that were virtually non-existent 10 years ago. Just as many have come and gone within that time. It’s hard to tell what will last, and what will disappear. So how do you decide what to focus on, and what to ignore? (Click on the headline for more…)

Posted in Advertising, Marketing | Leave a Comment

To Email Or Not To Email?

October 5, 2011 – 4:15 am

Now that it’s the first week in October, you’re probably starting to think about holiday promotions. So is every other marketer in America.

Since email is so inexpensive to deploy, you’re undoubtedly thinking about ramping up your email marketing. So is every other marketer in America. Last holiday season, I was receive multiple emails per day from some companies!

Before you set your plans in stone, consider this: (Click on the headline for more…)

Posted in Email marketing | Leave a Comment

Top 10 Small Business Facebook Pages

September 13, 2011 – 4:15 am

Creative inspiration often comes from watching what other industries do, and adapting their practices to fit your own circumstances. It’s with that outlook that I regularly review “top 10” or “top 100” lists, including Social Media Examiner’s recent Top 10 Small Business Facebook Pages.

Selected from 1,400 nominations, the winning companies were judged on their Facebook landing pages, engagement, reader involvement and creative use of promotions, among other things. Social Media Examiner’s blog post shows sample pages from all ten winners and specifies exactly what the judges liked. My personal favorites were these: (Click on the headline for more…)

Posted in Facebook, Social media | Leave a Comment

Surprising Report on Email List Segmentation

September 9, 2011 – 4:15 am

I just read an interesting research report on email list segmentation published by email service provider MailChimp. They reviewed responses from 1,998 of clients who segment their email lists, and compared the results to non-segmented campaigns. In addition to overall results, MailChimp looked at the data several other ways: (Click on the headline for more…)

Posted in Email marketing | Tagged | Leave a Comment

Interesting Trends in Garden Product Sales

September 6, 2011 – 4:15 am

The August issue of Garden Center magazine includes a fascinating analysis by Ian Baldwin of the recent National Gardening Survey published by the National Gardening Association, highlighting a variety of industry trends and opportunities. One observation I found especially interesting involved where people buy their gardening products. From 2005 to 2010, an average of 4.2% [...]

Posted in Garden industry trends | Tagged , , | Leave a Comment
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