Aside from your email “from” address, which remains a constant, the subject line is the only other variable that determines whether your email gets opened or trashed. Consequently, testing subject lines can yield big results. Here are a few variables to consider testing: (Click on the headline for more…)
For online advertisers looking for a free, easy resource for creating online banner ads, check out AdReady. (Click on the headline for more…)
I’ve never heard any discussion of this subject, or seen any test results, but I suspect that whether an email subject line is upper and lower case may have an influence on results. (Click on the headline for more…)
Direct marketers who do a lot of testing know that seemingly inconsequential changes can make a big difference in results.
In my last blog post, I mentioned that two-part email subject lines – with a short offer such as “+ 10% off” added at the end – are growing in popularity.
But does the order of the two parts matter? You bet! For instance, which of these do you think performed better: (Click on the headline for more…)
In my last blog post, I reviewed examples of email subject lines that did not encourage recipients to open. Here, from the other end of the spectrum, are examples of subject lines from gardening companies that work well: (Click on headline for more…)
I just reviewed dozens of subject lines from gardening company emails, in search of the truly enticing as well as those that never should have hit an inbox. All were evaluated with three criteria in mind: (Click on the headline for more…)
A large percentage of email bounces stem from one common problem: (Click on the headline for more…)
We all know that a compelling subject line and recognizable “from” address are of prime importance in getting people to open our email messages. Yet there’s a third factor that’s just as important, yet often overlooked: (Click on the headline to read more…)
We’re pleased to welcome Oakes Daylilies of Corryton, TN as a new client. Long a Garden Watchdog Top 30 company, Oakes has built a reputation for large, vigorous plants and superb customer service. With over 400 varieties of daylilies to choose from, Oakes serves both the backyard hobbyist and avid collector. We’re looking forward to helping them grow!
While filing material I picked up at a trade show the other day, I had the opportunity to scan many sell sheets back to back. Only a couple really sold, for a whole variety of reasons. Here are a few pointers to make sure yours do some heavy lifting:
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