Author Archives: Val Gosset

As President of Evergreen Marketing, Valerie Gosset combines two of her passions: marketing and gardening. Evergreen Marketing (a dba of Powell Direct) works with companies in the garden industry that want to make more money, aren’t sure of the best way to go about it, and lack the time and in-house talent to market consistently and effectively.

Evergreen Marketing relies on proven techniques to attract more business and higher profits for clients. They’ve worked successfully for companies selling bulbs, garden sheds, garden ornaments, greenhouses, outdoor décor, outdoor furniture, plants, seeds, tools and much more. To see if they can help you too, call Valerie at 203-226-7338.

Frontload Your Email Subject Line For Best Results

February 7, 2012 – 4:15 am

The optimum length for an email subject line is a topic of much controversy. A wide variety of variables affects how your subject line displays in any given instance: (Click on the headline for more…)

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Why Average Online Conversion Rates Don’t Mean Anything

February 3, 2012 – 4:15 am

At the recent Direct Gardening Association conference, I heard a lot of attendees asking each other, “What’s your website conversion rate? What percentage of visitors to your website buy from you?” It reminded me of all the times I’ve been asked, “What’s your average response rate?” about the direct mail campaigns I’ve managed. The answer is completely meaningless, and here’s why: (Click on the headline for more…)

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The Only Thing You Must Do About Mobile Marketing Right Now

January 31, 2012 – 4:15 am

Mobile marketing might not be a factor in your business today, but consider: (Click on the headline for more…)

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The Biggest Mistake In Marketing With QR Codes

January 27, 2012 – 4:15 am

At last week’s Direct Gardening Association conference, marketing with QR codes was once again a hot topic of conversation. Not only are they easy to use, but they can be of great assistance to customers when done well. What’s more, they may save you money. (Click on the headline for more…)

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How To Grow Your Email List, Part 2

January 24, 2012 – 4:15 am

In our last post, we discussed some best practices for maximizing email sign-ups on your website. Today, we have suggestions for 10 more places to promote email list growth. (Click on the headline for more…)

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How to Grow Your Email List, Part 1

January 17, 2012 – 4:15 am

Recently, a lot of companies have been asking about growing their email list. It’s one of the best ways to leverage your marketing efforts, as it costs virtually no more to email 100,000 subscribers as it does 1,000.

Astonishingly, most companies miss one opportunity after another to increase their email list. In this two-part series, we’ll offer some suggestions for changing that. (Click on the headline for more…)

Posted in Email marketing, Enewsletters | Tagged | Leave a Comment

What’s Your Breakeven Advertising Budget?

January 12, 2012 – 4:15 am

Most companies think of advertising as a means of growing sales. That’s all well and good, but prospecting is necessary just to stay in place. To determine your breakeven advertising budget, you must answer two critical questions: (Click on the headline for more…)

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Welcome, WamBam Fence!

January 10, 2012 – 4:15 am

We’re pleased to welcome WamBam Fence of Cornelius, NC as a new client. Their clever digless fence system, available in both vinyl and aluminum, provides an affordable solution for pool and yard fencing. With free shipping, superb customer service, flexible design options, and professional quality fencing, they offer a remarkable combination of advantages. We’re looking [...]

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A Clever Use of the Bandwagon Effect

January 6, 2012 – 4:15 am

Marketers have long relied on the bandwagon effect to increase sales. According to the Oxford Dictionary of Psychology, the bandwagon effect means that “the probability of any individual adopting [particular conduct or beliefs] increases with the proportion who have already done so.” River Pools & Spas, which was the subject of our last blog post, cleverly uses the bandwagon effect… (Click on the headline for more…)

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A Superb Example of Using Content to Sell

January 3, 2012 – 4:15 am

I love finding great marketing techniques from other industries that could be applied to the gardening industry. The latest that I’ve come across is from River Pools & Spas, a fiberglass pool company based in Warsaw, Virginia. Judging from their website, the company understands that their prospects require a lot of education and hand-holding before they’re ready to buy. Not only is the site jam-packed with valuable information, but the way it’s organized is also instructive. (Click on the headline for more…)

Posted in Marketing, Website design | Tagged | Leave a Comment
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