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Capturing More Sales From the Growing Number of Tablet Shoppers

May 17, 2013 – 4:15 am

The recent surge in tablet sales is changing the face of ecommerce. Consumers no longer need to carve out a separate time to shop online. Tablets make it easy to multi-task, and more leisurely shopping occurs in front of the TV in the evening or on the train on the way home. Savvy retailers recognize that although the tablet… (Click on the headline for more…)

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Overcoming a Common Objection When Selling Plants Online

May 2, 2013 – 4:15 am

I just scanned hundreds of customer reviews on Garden Watchdog for our next newsletter on “Lessons From the Garden Watchdog Top 30.” In the process, I was struck by the overwhelming…” (click on the headline for more)

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New Ways to Reach Younger Audiences With Trackable Advertising

January 15, 2013 – 4:15 am

The explosive growth of tablet computers promises new opportunities for magazine publishers and advertisers alike. (Click on the headline for more…)

Posted in Advertising, Mobile marketing, Online marketing | Tagged | Leave a Comment

How Small Businesses Can Outshine Big Ones

September 26, 2012 – 4:15 am

I was just reviewing notes from the last Direct Gardening Association conference, and Michael Katz of Blue Penguin Development made an interesting observation about the difference between small and large companies’ approach to marketing: (Click on the headline for more…)

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Crafting a Great Tagline

August 8, 2012 – 4:15 am

I’ll admit I’m an Olympics junkie. Every night lately, I’m glued to the TV, taking in the Olympic highlights of the day. And every time I hear Visa’s tagline for their 2012 Olympics campaign — “Join our global cheer” — I’m in awe of how much is packed into those four words.

Crafting a powerful tagline is tough. The best ones are… (Click on the headline for more…)

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Emphasize the Positive in Guarantees and Disclaimers

July 27, 2012 – 4:15 am

While running errands today, I presented my American Express card to two different merchants, with radically different results. (Click on the headline for more…)

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Marketing Insights From Pinterest

May 9, 2012 – 4:15 am

Chances are, you’ve heard of Pinterest, the virtual pinboard that soared to 10 million US monthly visitors faster than any other website in history. Even if you’re not currently using Pinterest, checking to see what people are pinning from your website can be informative. Here’s how: (Click on the headline for more…)

Posted in Marketing, Pinterest, Social media | Tagged | Leave a Comment

3 Simple Secrets to Refining Your Keyword List, Part 3

May 2, 2012 – 4:15 am

Our last two blog posts discussed an often-overlooked but extremely effective method of doing keyword research, plus another for refining keyword lists you’re bidding on. Today, here’s one more tool for developing a strong keyword list: As with our last tip, start by choosing any keyword in your Google AdWords account, and go to the […]

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3 Simple Secrets to Refining Your Keyword List, Part 2

April 27, 2012 – 4:15 am

In our last post, we discussed a little secret for researching keywords easily and inexpensively. Today, here’s another tip for developing a strong keyword list: (Click on the headline for more…)

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3 Simple Secrets to Refining Your Keyword List

April 25, 2012 – 4:15 am

Whether you want to optimize your site for organic search, or get the most out of a paid search campaign, focusing on the right keywords is a critical first step. No matter how hard you try, it’s tough to brainstorm every keyword possibility. What’s more, the relative popularity of various keywords is often hard to predict. Even Google’s Keyword Suggestion Tool can be remarkably inaccurate.

What to do? Here’s the first of three little tricks we use to refine keyword lists for our clients: (Click on the headline for more…)

Posted in Online marketing, Pay-per-click advertising | Tagged | Leave a Comment
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