Our last two blog posts discussed an often-overlooked but extremely effective method of doing keyword research, plus another for refining keyword lists you’re bidding on. Today, here’s one more tool for developing a strong keyword list:
As with our last tip, start by choosing any keyword in your Google AdWords account, and go to the Keywords tab. In the middle of the grey bar above the keyword list, look for the drop-down menu titled, “See all search terms…” Click on that tab, and select “All.”
Look for search terms listed as “Phrase match” that get a fair amount of volume. Add those to the keywords you’re bidding on. When someone searches on those search terms in the future, your ad will show up as an Exact match. Since Adwords deems Exact matches to be more relevant that Phrase or Broad matches, you’ll get a little extra boost in ranking without raising your bid amount.