Monthly Archives: October 2011

Gaining Insights Into Your Web Traffic

October 27, 2011 – 4:15 am

Web buyers are becoming a larger and larger percentage of everyone’s business these days. It’s important to keep in mind that not all web buyers are created equal. Your web buyers generally fall into one of two categories: (Click on the headline for more…)

By Val Gosset | Posted in Ecommerce | Tagged , | Leave a Comment

Balancing Learning Curves and Opportunity Costs For New Marketing Methods

October 18, 2011 – 4:15 am

Mobile websites…smartphone apps…iPad apps…text marketing…Facebook advertising…Facebook company pages…Twitter…StumbleUpon…Groupon…YouTube channels…blogs. There’s a plethora or marketing possibilities that were virtually non-existent 10 years ago. Just as many have come and gone within that time. It’s hard to tell what will last, and what will disappear. So how do you decide what to focus on, and what to ignore? (Click on the headline for more…)

By Val Gosset | Posted in Advertising, Marketing | Leave a Comment

To Email Or Not To Email?

October 5, 2011 – 4:15 am

Now that it’s the first week in October, you’re probably starting to think about holiday promotions. So is every other marketer in America.

Since email is so inexpensive to deploy, you’re undoubtedly thinking about ramping up your email marketing. So is every other marketer in America. Last holiday season, I was receive multiple emails per day from some companies!

Before you set your plans in stone, consider this: (Click on the headline for more…)

By Val Gosset | Posted in Email marketing | Leave a Comment
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