Monthly Archives: September 2011

Top 10 Small Business Facebook Pages

September 13, 2011 – 4:15 am

Creative inspiration often comes from watching what other industries do, and adapting their practices to fit your own circumstances. It’s with that outlook that I regularly review “top 10” or “top 100” lists, including Social Media Examiner’s recent Top 10 Small Business Facebook Pages.

Selected from 1,400 nominations, the winning companies were judged on their Facebook landing pages, engagement, reader involvement and creative use of promotions, among other things. Social Media Examiner’s blog post shows sample pages from all ten winners and specifies exactly what the judges liked. My personal favorites were these: (Click on the headline for more…)

By Val Gosset | Posted in Facebook, Social media | Leave a Comment

Surprising Report on Email List Segmentation

September 9, 2011 – 4:15 am

I just read an interesting research report on email list segmentation published by email service provider MailChimp. They reviewed responses from 1,998 of clients who segment their email lists, and compared the results to non-segmented campaigns. In addition to overall results, MailChimp looked at the data several other ways: (Click on the headline for more…)

By Val Gosset | Posted in Email marketing | Tagged | Leave a Comment

Interesting Trends in Garden Product Sales

September 6, 2011 – 4:15 am

The August issue of Garden Center magazine includes a fascinating analysis by Ian Baldwin of the recent National Gardening Survey published by the National Gardening Association, highlighting a variety of industry trends and opportunities. One observation I found especially interesting involved where people buy their gardening products. From 2005 to 2010, an average of 4.2% [...]

By Val Gosset | Posted in Garden industry trends | Tagged , , | Leave a Comment

How does Bing’s paid search stack up against Google AdWords?

September 2, 2011 – 4:15 am

Google may still account for most online searches, but don’t overlook Bing if you want to maximize results from your paid search program. According to a recent survey… (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising | Tagged , , , | Leave a Comment
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