At the IGC Show last week, I talked with one exhibitor who had an unusual reason for building her Facebook following. As a wholesaler, she’s not interested in selling directly to consumers. But she’s decided that a solid Facebook presence reassures potential retailers that there’s a strong demand and enthusiasm for her products.
It makes sense. It’s similar to the evolution of LinkedIn. Once strictly a job-seeking site, it’s now a popular resource for businesspeople to check out those they’re considering doing business with.
Likewise, Facebook isn’t just for connecting with friends any more. Company Facebook pages often achieve high search engine rankings, and provide one more source of information about a company. A robust presence can give potential buyers some added confidence in your product. What’s your experience been? Has Facebook helped you increase your wholesale sales?