Monthly Archives: July 2011

Gardening Industry Ups and Downs

July 22, 2011 – 4:15 am

Whether the National Gardening Association’s 2011 National Gardening Survey offers good news or bad news depends on what segment of the gardening industry you’re in. Some highlights: (Click on the headline for more…)

By Val Gosset | Posted in Garden industry trends | Leave a Comment

What Are Your Customers Thinking?

July 19, 2011 – 4:15 am

When some people think of customer surveys, customer satisfaction surveys are often the only type that come to mind. There are many more possibilities, among them: (Click on the headline for more…)

By Val Gosset | Posted in Marketing | Tagged , | Leave a Comment

Quick and Easy Competitive Research

July 15, 2011 – 4:15 am

Here’s a source for some quick, helpful competitive research – much of it free: (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising, Resources | Tagged , | Leave a Comment

Learning More About Mobile Commerce

July 12, 2011 – 4:15 am

Every significant new technology requires a learning curve, and they’re coming at us faster than ever. Among the latest is mobile commerce. (Click on the headline for more…)

By Val Gosset | Posted in Mobile marketing | Tagged | Leave a Comment

Some Surprising Changes in Prospecting Media

July 8, 2011 – 4:15 am

Everyone loves looking over their shoulder to see what other companies are doing and how it’s working for them. To that end, Multichannel Merchant recently conducted a survey of catalogers, comparing 2011 marketing plans with what they did in 2010.

When asked about plans for 2011 prospecting, respondents only planned to increase their use of three media, and they all surprised me. (Click on the headline for more…)

By Val Gosset | Posted in Advertising, Catalogs, Pay-per-click advertising, Social media | Tagged | Leave a Comment

Missed Opportunities in Email Marketing

July 6, 2011 – 4:15 am

The May issue of Internet Retailer magazine included a survey of email marketing practices. One of the more interesting questions was “Which of the following tactics are you using to improve the effectiveness of your e-mail campaigns?” In order of popularity, here are the answers: (Click on the headline for more…)

By Val Gosset | Posted in Email marketing, Online marketing | Comments (1)

Lessons From the “Website of the Year”

July 1, 2011 – 4:15 am

Imagine creating a successful, easy-to-navigate website for 40,000 SKUs, many of them similar and all fairly mundane. Multichannel Merchant’s “Website of the Year” award winner, eBags.com, does just that. There are many impressive features of the site, not the least of which is the amount of reassurance it provides shoppers. Here are a few examples from the home page alone:
(Click on the headline for more…)

By Val Gosset | Posted in Website design | Leave a Comment
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