How the Benefits of Social Media Marketing Are Changing

Social Media Examiner’s third annual Social Media Marketing Industry Report has just been published, and shows some interesting trends. The comprehensive survey of a cross-section of marketers reveals how they’re using social media today, and what they intend to focus on over the coming year.

When respondents were questioned about the benefits of social media marketing, here’s how their answers stacked up:

Generated exposure for my business – 88%
Increased traffic/subscribers – 72%
Improved search ranking – 62%
Resulted in new business partnerships – 56%
Generated qualified leads – 51%
Reduced overall marketing expenses – 49%
Improved sales – 43%

Of note are the significant changes since the 2010 survey. Specifically, “increased traffic and subscribers” grew 9%, and “improved search rankings” was up 8%.

You can download the entire report for free here.

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