Social Media Examiner’s third annual Social Media Marketing Industry Report has just been published, and shows some interesting trends. The comprehensive survey of a cross-section of marketers reveals how they’re using social media today, and what they intend to focus on over the coming year.
When respondents were questioned about the benefits of social media marketing, here’s how their answers stacked up: (Click on the headline for more…)
One article in particular caught my eye in this month’s Internet Retailer magazine: By expertly tending their narrow online niches, specialty retailers fend off the mass merchants. Sound like a familiar concern?
It’s always interesting to see what our industry can learn from merchants in non-gardening categories. The Internet Retailer article offered a couple informative examples. (Click on the headline for more…)
When you have to give feedback on copy and design, what approach gets the best results? A fairly common, and not terribly helpful method, (Click on the headline for more…)
Our last blog post discussed how to give good direction to your copywriter. In the same vein, here’s the information you need to share with your art director in order to get the best work from them: 1. Your Goals. It’s fairly common for graphic artists to present designs that look colorful and eye-catching, but […]
To get the best work from a copywriter, you need to give them the right tools and clear direction. When starting any job, here are the five things that are critical for you to supply: (Click on the headline for more…)
An excellent article in a recent issue of Internet Retailer, titled Generation Buy, made some interesting observations on selling online to consumers in the 56-to-64-year-old age range. What caught my attention were two key differences in this age group: (Click on the headline for more…)
AdWords advertisers have long been able to split-test two or more ads against each other. Split-testing other variables — like bid amounts, match types and keyword variations — hasn’t been as easy … (Click on the headline for more…)
I recently came across an old article (Dec. 2008) about cataloger King Arthur Flour that mentioned a surprising fact: At the time, their largest source of referred traffic to their website, and third largest overall, was from (Click on the headline for more…)
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