Monthly Archives: February 2011

Broad Match as a Research Tool

February 25, 2011 – 4:15 am

Keyword research tools are a logical starting point for determining the best search terms to bid on for your paid search campaign. But here’s another method that can turn up keywords you – or that research tool – may never have thought of. (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising | Tagged , | Leave a Comment

Leveraging Your Facebook Page On Your Website

February 22, 2011 – 4:15 am

Here’s an easy way to combine two rules of marketing:

1. People are naturally drawn to photos of other people

2. The more people that participate in a given activity, the easier it becomes to attract new people to the same activity

You can take advantage of these two rules (Click on the headline for more…)

By Val Gosset | Posted in Facebook, Marketing, Website design | Tagged | Leave a Comment

Nearly 20% of All Commercial Emails Never Delivered

February 18, 2011 – 4:15 am

At a recent Direct Gardening Association conference, presenter Ken Lane of Hathaway and Lane cited a study by Return Path that found that 16.3% of commercial, permissioned emails never reach the inbox they were sent too – and no bounce notification is ever received.

I thought I may have misheard, so I looked up the study. (Click on the headline for more…)

By Val Gosset | Posted in Ecommerce, Email marketing | Tagged | Comments (4)

Highlights of Recent Garden Industry Trends

February 15, 2011 – 4:15 am

The recent Direct Gardening Association conference included informative presentations on industry trends by National Gardening Association’s Bruce Butterfield and Garden Writer Association’s Anne Marie Van Nest. Here are just a few of the highlights from recent surveys they conducted: (Click on the headline for more…)

By Val Gosset | Posted in Garden industry trends, Uncategorized | Leave a Comment

A Dramatic Example of How the World of Marketing is Changing

February 11, 2011 – 4:15 am

Perhaps the best presentation at the recent Direct Gardening Association conference was that given by Brad Schwarzenbach of Tippingpoint Labs on Discovering the New Web World and Leveraging It to Better Your Business. One of the many practical points Schwarzenbach made was on how the most effective methods of reaching your audience are shifting. (Click on the headline for more…)

By Val Gosset | Posted in Advertising, Blogs, Marketing, Social media, Video, YouTube | Comments (2)

A Mobile Marketing Primer

February 8, 2011 – 4:15 am

As if social media marketing didn’t present enough new material to master, here comes another: mobile marketing. Ignore it at your peril. Google mobile searches have increased 5 times in the last two years. By 2013, half of all web traffic is anticipated to come through mobile devices.

At the recent Direct Gardening Association conference, Danielle Leitch of MoreVisibility gave garden industry marketers an excellent primer on what they need to do to get ready. Among her key points: (Click on the headline for more…)

By Val Gosset | Posted in Website design | Tagged | Comments (1)

Practices That Inadvertently Destroy Customer Trust

February 1, 2011 – 4:15 am

I’ve just returned from the Direct Gardening Association (until recently, the Mailorder Gardening Association) conference, packed with excellent speakers. Among them was Tom Funk — until recently of Timberline Interactive, now of Green Mountain Coffee – speaking on 7 Ways to Make More Money Online. One of the 7 was Earn your customer’s trust. In […]

By Val Gosset | Posted in Uncategorized | Tagged | Leave a Comment
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