Our last blog post discussed the importance of Facebook in launching Garden*Hood, an independent garden center in Atlanta, GA. Indeed, Garden*Hood boasted 400 Facebook fans before the garden center ever opened its doors.
In a recent article in Lawn & Garden Retailer, store manager Kacey Cloues shared some wisdom about how to handle unhappy Facebook posts from customers. (Click on the headline for more…)
For a fascinating story about how a fledgling business is using Facebook to grow their business, read Meeting Face to Face(book) in the January issue of Lawn & Garden Retailer. And when I say a fledgling business using Facebook, I’m not kidding: before Garden*Hood even opened their doors in October 2009, they had 400 Facebook fans! (Click on the headline for more…)
It’s surprising how many companies miss the opportunity to use Facebook to tout their enewsletter and encourage new subscribers. Here are three suggestions for ways to do so: (Click on the headline for more…)
If you’re on the mailing list for our snail mail newsletter, Let’s Grow, you should have just received one discussing the competitive advantages that information-rich websites provide. A superb example (click on the headline for more…)
BeautyChoice.com, an Internet Retailer Hot 100 Retail Website for 2011, has found a creative way to build their web traffic. Starting a couple years ago, BeautyChoice.com sought out young women makeup artists and hair stylists who had already gained a following on YouTube. BeautyChoice.com contracted with 20 of them to create two to four videos […]
Abe’s of Maine, an electronics retailer that ranks as one of Internet Retailer Magazine’s Hot 100 Retail Web Sites for 2011, has done a masterful job of featuring upsell products. Click on any of their cameras, computers or most other products, and a column of “Recommended Accessories” appears on the right side.
The clever thing is the way they simplify the process. (Click on the headline for more…)
Today, another idea from one of Internet Retailer’s Hot 100 Retail Web Sites. Clothing company Free People’s site adds an interesting twist to the shopping experience. Product pages include not only the standard information you’d expect, but also (Click on the headline for more…)
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