Monthly Archives: December 2010

Good Examples of Cross-Pollinating With Social Media

December 28, 2010 – 4:15 am

Last week, we posted about clothng designer Lilly Pulitzer’s use of customer photos, which customers submit at the rate of 1,000 per week, according to the company’s profile in Internet Retailer’s Hot 100 Best Retail Web Sites.  In addition to customer photos, a tour of the Lilly Pulitzer site reveals some clever integration between their website and their Facebook and [...]

By Val Gosset | Posted in Ecommerce, Facebook, Marketing, Social media, Website design | Tagged | Leave a Comment

Using Customer Photos to Generate Web Traffic

December 21, 2010 – 4:15 am

I just finished reading Internet Retailer’s “Hot 100 Best Retail Web Sites” issue, in search of ideas from other industries that might be applied to gardening websites. One of the first to catch my eye was Lilly Pulitzer, the clothing designer renowned for brightly colored prints. Their company profile noted that they receive 1,000 photo [...]

By Val Gosset | Posted in Marketing, Social media | Tagged | Leave a Comment

Often-Overlooked Opportunities To Sell

December 17, 2010 – 4:15 am

We all know that our websites and catalogs must sell, but it’s common to neglect the many other customer touchpoints that can also serve as selling opportunities. Among them: • Transactional emails. Order confirmations, shipping notices and the like enjoy higher open rates than any other type of email. Use them to highlight related products, [...]

By Val Gosset | Posted in Marketing | Leave a Comment

New Selling Techniques for Catalogers

December 14, 2010 – 4:15 am

It’s rare for catalogers to devote valuable selling space to anything other than product, but pushing product isn’t the only way to sell. A case in point is the 2011 catalog from Botanical Interests, which breaks away from the traditional catalog format in three respects: (Click on the headline for more…)

By Val Gosset | Posted in Catalogs | Comments (2)

A Short Course in Selling on Amazon

December 10, 2010 – 4:15 am

Our last blog post discussed Amazon Product Ads, Amazon’s pay-per-click program that allows online merchants a very flexible way to reach Amazon’s large customer base. In today’s post, we’ll discuss Selling on Amazon, another option for reaching this huge market. (Click on the headline for more…)

By Val Gosset | Posted in Online marketing | Tagged , | Leave a Comment

A Short Course on Amazon Product Ads

December 7, 2010 – 4:15 am

No doubt about it, Amazon.com reaches a lot of online shoppers — some 95 million of them, in fact. Accessing that market might be attractive, but sorting through the options for doing so can be confusing. Go to the Make Money With Amazon section of their site, and you’re presented with 16 separate options.

For companies that are already selling online, there are really only two choices (Click on the headline for more…)

By Val Gosset | Posted in Online marketing, Pay-per-click advertising | Tagged , | Leave a Comment

What Great Content Can Do For Your Search Rankings

December 2, 2010 – 4:15 am

If you ever wondered how much adding informational content to your website can do for your business, here’s a great example: (Click on the headline for more…)

By Val Gosset | Posted in Online marketing, Website design | Tagged | Comments (2)
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