Monthly Archives: October 2010

Encouraging Customer Feedback on Garden Watchdog

October 29, 2010 – 4:15 am

A reader recently asked if I could recommend any appropriate way of inviting customers to post their feedback on Garden Watchdog. My suggestion was to compose a message along these lines: (Click on the headline for more…)

By Val Gosset | Posted in Ecommerce, Social media | Tagged , , | Leave a Comment

Helpful Information For Facebook Marketers

October 27, 2010 – 4:15 am

If you’re a regular Facebook user, you probably know that not all your friends’ posts show up in your news feed. Have you ever wondered how Facebook determines which ones to feature? (Click on the headline for more…)

By Val Gosset | Posted in Facebook, Social media | Leave a Comment

Is Your Market Shifting? Should It Be?

October 25, 2010 – 4:15 am

Do you really know who your market is? Or do you just assume… (Click on the headline for more…)

By Val Gosset | Posted in Marketing | Leave a Comment

Survey of Gardening Enthusiasts Just Published

October 22, 2010 – 4:15 am

GreenhouseGrower.com just published an article about an interesting survey that Proven Winners conducted recently. The survey, which generated over 7,000 responses, asked gardeners a variety of questions including (Click on the headline for more…)

By Val Gosset | Posted in Uncategorized | Tagged , | Comments (2)

Will Repeating This Single Element Improve Your Email Open Rate?

October 20, 2010 – 4:15 am

It’s common knowledge that whether an email is opened or trashed depends solely on the “from” address and subject line alone. Most companies include their company name in the “from” address for this reason, but tend to use the subject line for other things, figuring it’s unnecessarily repetitious. Our experience suggests otherwise.

Consider this: (Click on the headline for more…)

By Val Gosset | Posted in Email marketing | Tagged , | Leave a Comment

Tools to Monitor Your Company’s Reputation

October 18, 2010 – 4:15 am

A while back, I was at a conference that included a mystery shopper session. In front of a live audience, a panel of gardeners placed phone and online orders from several catalog companies that had agreed to participate. The catalogers were certainly to be commended for the bravery in participating, and most came through with flying colors. One, unfortunately, suffered some public embarrassment when their telephone rep fumbled all the way through the call. (Click on the headline for more…)

By Val Gosset | Posted in Customer service, Resources | Leave a Comment

Changes Ahead For Search Marketing and Social Media

October 15, 2010 – 4:15 am

Just this week, Facebook has announced a partnership with Bing, Microsoft’s search engine, that may have long-term implications for search engine marketing. (Click on the headline for more…)

By Val Gosset | Posted in Facebook, Social media | Tagged | Leave a Comment

Generating Traffic From Facebook Without a Facebook Page

October 13, 2010 – 4:15 am

Would you love to generate traffic to your website from even a few of Facebook’s 500,000,000 monthly active users — but you don’t even have a Facebook page for your company? You don’t have to. (Click on the headline for more…)

By Val Gosset | Posted in Advertising, Facebook, Social media | Leave a Comment

Burpee’s Latest Innovation in Selling to Younger Gardeners

October 8, 2010 – 4:15 am

It seems that every few weeks, I’m blogging about another innovative program Burpee is introducing to reach new and would-be gardeners. Well, here comes another: (Click on the headline for more…)

By Val Gosset | Posted in Marketing | Leave a Comment

A Roundup of Ad Headlines, Good and Bad

October 6, 2010 – 4:15 am

I just finished reading a recent issue of a trade magazine for garden centers and found myself struck by the huge percentage of bad headlines.

What makes a headline a bad one? (Click on the headline for more…)

By Val Gosset | Posted in Advertising, Copywriting | Tagged | Leave a Comment
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