Monthly Archives: September 2010

Should You Eliminate Your Catalog Order Form and Reply Envelope?

September 3, 2010 – 4:15 am

At once time, every catalog included an order form with attached reply envelope bound into the center of the book. Now, some argue, so many people order through the Internet that the order form and envelope have become an unnecessary expense. Is this really true? (Click on the headline for more…)

By Val Gosset | Posted in Catalogs | Leave a Comment

Determining the Best Prospecting Media: Some Financial Considerations

September 1, 2010 – 4:15 am

When laying out a marketing strategy for a new client, I always ask what their average sale is, and what their profit margin is. A surprising number ask, “Why is that important?” Here’s why: (Click on the headline for more…)

By Val Gosset | Posted in Marketing, Marketing goals | Comments (2)
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