Monthly Archives: August 2010

What’s the ROI on Social Media? A Panel of Experts Weighs In

August 30, 2010 – 10:51 am

The recent Mailorder Gardening Association conference included an informative panel of MGA members active in various types of social media. Not surprisingly, questions from the audience quickly focused on the ROI of Facebook, Twitter, discussion groups and the like. The panelists each had somewhat different takeaways on the point. (Click on the headline for more…)

By Val Gosset | Posted in Facebook, Social media | Leave a Comment

Techniques to Lead Your Reader’s Eye

August 27, 2010 – 4:15 am

In an excellent presentation on catalog design at last week’s Mailorder Gardening Association conference, Lisa Hodgson Balch of Sargeant House Design Studio explained how the concept of “gaze motion” is especially important in the gardening world.

In a nutshell, gaze motion means (Click on the headline for more…)

By Val Gosset | Posted in Advertising, Catalogs, Website design | Tagged | Leave a Comment

News From the MGA (Soon To be DGA) Conference

August 25, 2010 – 4:15 am

I’ve just returned from a week in Chicago, attending both the Mailorder Gardening Association (MGA) conference and the Independent Garden Center (IGC) Show.

It’s always helpful to compare notes with industry colleagues (click on the headline for more…)

By Val Gosset | Posted in Events | Leave a Comment

More Ways Burpee is Growing a New Generation of Gardeners

August 23, 2010 – 4:15 am

Our last blog post discussed Burpee’s new campaign, Burpee Home Gardens, targeting Gen X and Gen Y newbie gardeners.

With their new I Can Grow campaign, Burpee is ensuring that younger generations (Click on the headline for more…)

By Val Gosset | Posted in Marketing | Leave a Comment

Burpee’s Campaign to Entice a New Generation of Gardeners

August 20, 2010 – 4:15 am

Garden industry marketers typically face the same challenge: our primary audience is downsizing or eliminating their gardens, and the generations that follow did not grow up learning how to garden. Consequently, even if gardening is of interest, they’re overwhelmed and intimidated about getting started.

Burpee has done a magnificent job of addressing new gardeners through (Click on the headline for more…)

By Val Gosset | Posted in Advertising, Facebook, Marketing, Marketing goals, Website design | Tagged , | Leave a Comment

An Easy Way to Harness Word of Mouth Advertising

August 18, 2010 – 4:15 am

Are there people on your email list who consistently forward your emails to other people? Here’s an idea to keep them engaged and take advantage of the free word-of-mouth advertising they’re providing: (Click on the headline for more…)

By Val Gosset | Posted in Email marketing | Leave a Comment

Is Your Site Search Losing You Sales?

August 16, 2010 – 4:15 am

One of the biggest — and perhaps most neglected — influences on online sales is the quality of a website’s search feature. If consumers don’t find what they’re looking for on the first try, (Click on the headline for more…)

By Val Gosset | Posted in Website design | Tagged | Leave a Comment

Three Important Changes in Customer Reviews

August 13, 2010 – 4:15 am

Customer ratings and reviews have long been a part of the buying process for many consumers. Three recent changes indicate that their influence is growing considerably: (Click on the headline for more…)

By Val Gosset | Posted in Uncategorized | Tagged | Leave a Comment

The 7 Big Benefits of Social Media Marketing

August 11, 2010 – 4:15 am

The 2010 Social Media Marketing Industry Report, sponsored by Social Media Examiner, makes for some interesting reading. The report summarizes the results of a survey that sought to determine how marketers are currently using social media to grow their business. Among many other findings, the report cites 7 main benefits of social media marketing, as follows: (Click on the headline for more…)

By Val Gosset | Posted in Blogs, Facebook, Social media, YouTube | Comments (1)

Where Your Most Important Copy Points Belong

August 9, 2010 – 4:15 am

Lists and bulleted copy can make it easy for readers to absorb information quickly. When using this technique, (Click on the headline for more…)

By Val Gosset | Posted in Copywriting | Leave a Comment
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